At the risk of sounding trite, over here at IAN we’re thankful for the endless bounty of your creativity—as well as your support this year and beyond.
Feast your eyes on the latest from our network.
If you’d like to serve up your worn work and you’re already a member, ell us about your latest work here to be featured next week. Not a member yet? Start here.
Doe-Anderson for Roto-Rooter
Black Friday? How about Brown Friday? (Eurgh.) The holidays can be Hell for your plumbing, especially when the horde of friends and relatives arrives to stay for the week. Doe-Anderson zooms in on the effects of holiday gatherings on pipes and drains in a suspenseful video that positions Roto-Rooter as the antidote to your house’s beleaguered circulatory system.
Mythology for Meta’s Supernatural
Mythology launched its first campaign with Meta fitness brand Supernatural. The “Anti-Boring Cardio” pop-up in NYC hijacks gyms, with LED billboards parked just outside playing footage of people stuck in dull cardio routines. The guerrilla activation invites gym-goers to escape monotony by trying Supernatural’s immersive VR workouts on the Meta Quest 3S—all part of the brand’s mission to make cardio something you actually look forward to.
Kim Haxton, creative director at Mythology, with the money, quote: “If you love cardio, great. But if you are one of the millions of people who hate doing cardio, you should know about Supernatural.”
STRIKE Paris for COP29
The world has turned upside down in this hauntingly beautiful—and frankly frightening—French print ad preceding COP29 Azerbaijan.
Superheroes for OREO
Oreo has some big news: Its recipe is changing to incorporate more cocoa. To match the magnitude of this announcement, Superheroes has unrolled an unmissable, larger-than-life series of outdoor ads, digital art and influencer content.
ARGONAUT for Cricket Wireless
Ever lost your phone over a cliff and seen it promptly swallowed by a whale? (Honestly, I could see it happening.) Cricket and ARGONAUT declare that such misfortunes are an opportunity to switch to the wireless provider and snag a free replacement phone while you’re at it. It’s one in a series for the carrier.
Something Different for Rookline Launch
Golf apparel brand Rookline is getting back to basics—without all the celebrity athlete-branded glitz—and highlighting the real experience of what it’s like to love the sport in this work from the aptly named Something Different. “We Know Because We Play” is all about Rookline’s passion for the heart humor of the golfing community.
Read all about it at Little Black Book.
Fortnight Collective for Steamboat Resort
After a summer of highlighting warm-weather activities at the resort, Fortnight Collective is celebrating opening day of the main reason folks visit the area—and all the excitement that comes with it.
Coupe Studios for Google
Google went green with a new building made from mass timber, an engineered, sustainable and durable wood product. Coupe Studios took on the sound design for an educational and informational video about the material, the construction process for the building, and how it embodies sustainable design principles every square foot of the way.
Familiar Creatures for, um, Familiar Creatures
Clients, shmients. Familiar Creatures treated itself to a brand identity overhaul complete with a jazzy new website and new positioning focused on its scrappiness, “Outsmarting brand behemoths.”
Curiosity X Academy Sports + Outdoors
Academy Sports + Outdoors’ holiday campaign from Curiosity takes a bit of a different approach to the holidays by showing people staying active and spending time outside around the holidays—a plenty relatable experience for many consumers in warmer climates.
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Jess Zafarris is the author of two books, Once Upon a Word and Words from Hell, with a third forthcoming in 2025. She has contributed to three other books on topics such as social media and gaming. In the past year, she has been quoted in The New York Times and The Guardian, profiled in The Boston Globe, and interviewed on NPR and BBC World Service Radio. She speaks at conferences about writing careers and social media strategy. After 15 years in B2B and enthusiast media, she went independent to write and create content for organizations including Dictionary.com, PR Daily, Writer’s Digest, and Indie Agency News, as well as a host of communications and advertising agencies. Her podcast, Words Unravelled, has reached more than 2.5 million listeners, and her etymology videos are followed more than 100,000 word lovers.
