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    Tag: Worldwide Partners Inc.

    A solid blue padlock icon with a keyhole, shown on a white background, symbolizes secure access for hotels and agencies.

    When Hotels Meet AI and Agencies Rethink Everything

    Indie Spin: The one with GEO replacing SEO, influencer budgets funding handbags, and pitch secrets finally spilled.
    kob
    Kyle O'Brien January 22, 2026
    0 Comments
    3D figure holding a large magnifying glass with an orange handle, representing consumer search or Google, standing on a white background.

    37% of Consumers Now Start With AI, Not Google

    Indie Spin: The one with search's quiet revolution, beer made from rescued bread, and the performance enhancers Canadian athletes actually need.
    kob
    Kyle O'Brien January 16, 2026
    0 Comments
    White text reading CONFESSIONS OF A CMO on a black background with a horizontal multicolored bar near the bottom, capturing insights into the CMO role and the ongoing marketing evolution.

    The CMO Role Didn’t Go Away. It Evolved Into 7 Species. Here’s How it Happened

    Worldwide Partners' anonymous research with Monigle reveals how modern marketing leaders survive—and thrive—under corporate pressure through strat…
    editorialindieagency-news
    Indie Agency News Team December 27, 2025
    0 Comments
    A package of Minties Freshbites dog treats is surrounded by mint leaves, with the text "Minty Fresh Dog Breath is over" in green on the right side.

    From BevNET Tough Love to Minty Fresh Dog Breath

    Indie Spin: The one with industry déjà vu, packaging that proves itself, and a new way for dogs to chew their way to fresh breath.
    editorialindieagency-news
    Indie Agency News Team December 16, 2025
    0 Comments
    A person wearing a large bulldog mascot head

    Root Beer Cologne and the Death of Guessing: When Indies Get Real About What’s Working

    Indie Spin: The one with fragrance stunts, attention economics, and marketing's least favorite truth
    editorialindieagency-news
    Indie Agency News Team December 12, 2025
    0 Comments
    A large purple number one is surrounded by various stylized gaming icons and symbols in blue and purple tones on a light blue background, highlighting real rankings among playful nods to fake cookbooks.

    When Fake Cookbooks and Real Rankings Collide

    Indie Spin: The one with Inc. 5000 #1s, elaborate product failures, and creator audience supremacy
    editorialindieagency-news
    Indie Agency News Team August 20, 2025
    0 Comments
    Illustration of city buildings surrounded by colorful clouds with social media and digital communication icons, such as email, thumbs up, and bird, floating in the sky.

    CEO Transformation Tales and Product Marketing Powerhouses

    Indie Spin: The one with podcast case studies, ESPN partnerships and the Year of the Indie
    editorialindieagency-news
    Indie Agency News Team August 17, 2025
    0 Comments
    Illustration of high schoolers traveling with scooters, luggage, maps, and travel documents, surrounded by travel-related icons and abstract patterns.

    High Schoolers Visit Agencies and Deliver Unfiltered Truth

    This Indie Spin features honest agency assessments, DB Breweries' temperature-based telephony, and Sturgis trying desperately to be young again
    editorialindieagency-news
    Indie Agency News Team May 30, 2025
    0 Comments
    An anthropomorphic kangaroo in a suit holds a yellow sign with the word ARVO—showcasing Aussie Slang in style.

    Aussie Slang Crash Courses and Other Contemporary C-Suite Concerns

    This Indie Spin features participation philosophies, genAI brand strategies, and why 45% of travelers suddenly care about hotel yoga
    editorialindieagency-news
    Indie Agency News Team May 28, 2025
    0 Comments
    Flat illustration of a smartphone with a Ball Peen hammer icon on the screen, set against a light background with a long shadow. A subtle nod to Ted Dansons Holy Forking Shirtballs energy.

    Holy Forking Shirtballs: Ted Danson’s Gone Full Ball Peen

    This Indie Spin also has demon toys winning gold, nano-influencers overthrowing experts and more
    editorialindieagency-news
    Indie Agency News Team May 24, 2025
    0 Comments
    The Second City theater marquee displays Kids Summer Camp Now On Sale, pitching fun under a partly cloudy sky.

    How Independent Agencies Can Crush the Pitch: 10 Tough Lessons from a Search Consultant

    No holding back by Stephan Argent
    zanger
    Doug Zanger May 6, 2025
    0 Comments
    A projection screen displays a written statement about generative AI, innovation, and the speaker’s perspective on creativity versus efficiency in technology—highlighting insights relevant to indie agencies and the future of AI conversation.

    For Indie Agencies, This Might Be One of the More Useful AI Conversation Yet

    Forget the buzzwords—Taryn Southern and Nilesh Ashra offered a smart, weird, and refreshingly useful look at AI in the agency context
    zanger
    Doug Zanger May 5, 2025
    0 Comments
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