The independent agency world — news, work, people and thinking.
Featured Zambezi
At 80, A-Basin Still Just Wants You to Ski
Cactus gives Colorado's Legend a mustachioed spokesperson who would rather spend the ad budget on lift tickets in its 80th season
-
A 300-Year-Old Vampire Finally Lands His First Brand Deal
Indie Spin: The one with a steamy shower reminder, a dating show about wardrobes, and a donation counter that counted…
-
Spiral Loaves, Quarterback Slides and a Beer That Books Your First Therapy Session
Indie Spin: The one with the quarterback's wife, the toilet ad space, and the 84% jump.
-
Only 5% of Travelers Book What the AI Told Them To
Indie Spin: The one with a 33% disagreement, a four-day comeback ad, and an agency backing a fat bear.
-
Quest Says Your Toughest Opponent Is a Tent
Zambezi won the business in a competitive pitch, then turned a masterbrand idea into Thursday Night Football in 90 days
-
One Airing, 22x the Traffic, and Other Things Your Dashboard Won’t Tell You
Indie Spin: The one with 4.5 million donated miles, a pickle-green KFC, and IKEA furniture that talks in Skyrim.
-
The 96th Percentile Is Getting Crowded
Indie Spin: The one with fourteen Adweek entries, a pizza built for one, and a brand memorability score.
-
Nobody Wants to Pay a Stranger a Lot of Money Right Now
Indie Spin: The one with the trust recession, Dolly Parton's airport, and a pizza built for exactly one person.
-
A Flying Suitcase, a Beer Named After an Album, and the Weekend the Ballot Closes
Indie Spin: The one with Wrong Guard, a 42% CPM drop, and a hot air balloon shaped like luggage.
-
A Spokestrout, a Cat Named Mittens, and Ten Indies on the Inc. 5000
Indie Spin: The one with a fish who finally got the mic, 589 million hours of Canadian TV, and an…
-
The Night the Indies Cleaned Up (and a Jeep for Anyone Named George Washington)
Indie Spin: The one with a National Hot Dog Day trophy, a curl crush that broke 4.8 million views, and…
-
IndieHQ Members Show Up Big Across the 2026 Small Agency Awards
31 IAN members are among Ad Age's 2026 winners — a category-by-category roll call.
-
A $0 Media Budget, 785 Million Impressions, and Other Post-Cannes Reality Checks
Indie Spin: The one with the MoonPie militia, a pirate's rebrand rant, and Cannes getting audited.
-
Sky Bunk Beds, Maya Angelou’s Confession, and the 47% Loyalty Cliff
Indie Spin: The one with Air New Zealand's NYC stunt, two Webbys for an AR project, and a $420M gaming…
-
Record Players, Mob Bosses, and AI’s Privilege Problem
Indie Spin: The one with nuclear submarine vodka, a fake construction site in Soho, and 83.6% of shoppers who can't…
-
Indie Spin: The one with AI guardrails, creator economies, and why craft just became the new flex
Indie Spin: The one with prediction markets, agentic AI creative directors, and the death of free spec work
-
Why ‘Smart’ Wins Arguments and Reading the Room Wins Business
Three indie agency leaders shared what they learned about why clients choose partners—and what it costs to miss it
-
Zambezi Made Pilates Feel Like Pilates Again
Club Pilates campaign strips away the aesthetic noise
-
Fake Films, Real Friction, and the Death of Prompt Engineering
Indie Spin: The one with invisible representation, agentic AI, and why Amazon's $5 gambit matters