Idea

The breakthrough creative concept — the "what if" that made everything else possible.

Kelly McCormick WorkInProgress Captain Christopher Chao The Canal Collective Greg Collins Overdog Patrick Hoopes Drake Cooper Shannon Keach Creative Awards Consultant Andy Silva Partyland Flavio Vidigal Rise New York & Partners James Wood BWF Agency

Strategy

The insight that made it inevitable — research, positioning, and audience understanding.

Taylor Wiegert Curiosity Captain Rachel Brandt Corner Table Creative Maggie Cadigan The Many Tiffany Holland Consiglieri Jen Hruska McGarrah Jessee Mandana Mellano Peony Talent Christine Olivas No Single Individual Lisa Tanner Reach Agency

Craft

Execution excellence — the artistry that elevated work from good to unforgettable.

Dan Blaney FIG Captain Chris Fernandez Allen & Gerritsen Rob Lewis Good Conduct Craig Miller SCC Joy Orande Bob's Your Uncle Keegan Sanford FIG Josh Weiss Walmart

Media

Smart placement, not just big spend — media strategy as a creative act.

Chris Novak Eden Collective Captain Gati Curtis Elite Media Lyndsey Fox Pereira O'Dell Randy Gudiel ORCI David Hunter Hunter Blu Media Matt Lawton Five by Five Global Rachel Winter FIG

Social + Creator

Built for the feed — creative born on social platforms, designed for sharing.

Jacquie Kostuk FUSE Create Captain Sophie Cullinane Gravity Road Michael Levine BarkleyOKRP Madeline Meade Corner Table Creative Angie Pascale Worldwide Partners Paul Rivait Public Inc. Brandon Wagoner Fohr Jillian Wyatt BUNTIN

Experience Design + Activation

Work that showed up in the real world — installations, events, packaging, retail.

Travis Reeb Good Conduct Captain Hrafn Gunnarsson Brandenburg Toni Lee Toni Lee Communications Drew Stocker Pearlfisher Shea Tullos Cactus

Partnerships / Branded Content

Collaborations that produced content neither partner could have made alone.

Anjali Ramachandran Storythings Captain Philip De Meulemeester FIG Hannah Duchardt FIG Rene Ryan Backpocket Agency Keith Stoeckeler Heartlent John Taite Made Music Studio Molly Walker La Storia Productions

Force for Good

Cause-driven campaigns and purpose work that drove real change.

Caleigh Farrell Public Inc Captain Kelsey Doupé Near & Dear Agency Kristin Galbraith SCC Michelle Hillman Ad Council Carl Smith Bureau of Digital Nora DiNuzzo Blood Sweat & Tears

Little Budget + Big Impact

Creativity embraces constraint — the idea did the heavy lifting.

Tim Harvey un-held Captain Jill Applebaum Public Inc Lynn Bossange 270B Tom Christmann TiNY Steve Gorski FIG Cristina Markham FUSE Create Yuriy Mikhalevskiy Freelance Mike Rovner TiNY

Wild Card

Creative brilliance that doesn't fit in a box — work that defies categorization.

Justin Bajan Familiar Creatures Captain Shannon Gabor Clever Creative Andrew Kim Toilet Paper Eric Singer Coupe Studios Chad Verly Hanson Dodge Jordan Warren Agency C-Suite Marc Williams Williams & Helde Mollie Partesotti KDSP