Something remarkable happens when agencies stop overthinking and start trusting their instincts. Karsh Hagan proves this by launching a 24/7 live stream reality show featuring ranch dressing in a refrigerator. Yes, you read that correctly. The Litehouse campaign includes prizes, surprises, and presumably a lot of people watching condiments do absolutely nothing—which somehow makes it brilliant.
Meanwhile, Mischief @ No Fixed Address discovered that JCPenney’s “Yes, JCPenney” campaign drove measurable in-store traffic, proving that embracing your uncool reputation might be the coolest strategy of all.
Over in New Zealand, Special secured lead design duties for T&G Global, one of the country’s largest fresh produce companies with 125 years of history. Sometimes the best ideas are the ones that make you laugh before they make you think.
🎯 When AI Meets Accountability
Because transparency beats black boxes every time
Klick takes aim at opaque compliance tools with Guardrail™, positioning transparency as competitive advantage in the AI compliance space. Their broader Cultural Forces 2025 report explores our “mediated existence” where algorithms shape reality.
Trade School launched Mainspring, their AI-powered creative automation platform, bringing together creative and strategic intelligence in ways that make AI feel less like a threat and more like a really smart intern.
Laughlin Constable VP shares practical insights on where AI works in PR and where it wobbles, drawing clear lines about appropriate use cases—because knowing when not to use AI is as important as knowing when to embrace it.
🎬 Production Value Meets Values
Where legal updates and creative vision intersect
Davis+Gilbert LLP breaks down the new SAG-AFTRA Commercials Contracts finalized in May 2025, covering everything from revised pay rates to digital content rules that reshape how agencies approach production.
Pereira O’Dell shares a mini documentary from Brazil that presumably showcases the intersection of creativity and culture in ways that transcend language barriers.
Party Land celebrates their third campaign with JanSport, featuring five films and a comprehensive deliverables list that proves long-term partnerships still produce the most authentic work.
Birdie Mgmt partnered with Nomadic for Capcom’s Monster Hunter Wilds global campaign, diving into immersive experiences that blur the lines between gaming and marketing.
💭 Leadership Lessons and Do-Overs
What executives wish they knew then
Yes& Agency‘s Bob Sprague joins Fast Company’s exploration of what business leaders would do differently if they could start over—presumably with insights more profound than “buy Bitcoin in 2010.”
Chameleon Collective spotlights three leaders who embody authentic change, featuring Stephane Gringer, Ara J. Berberian, and Scott Monty bringing vulnerability to leadership conversations.
Lupine Creative founder Kate Wolff joins Campaign US’s Campaign Chemistry Pride episode, discussing her journey as a queer female entrepreneur making work that matters.
Crackerjack Communications reminds us that thought leadership drives business growth, with 65% of buyers viewing companies more positively when executives share authentic insights—though presumably that number drops when said insights involve blockchain disruption.
🎨 Design That Performs
When aesthetics meet effectiveness
Blurr Bureau‘s website for Bed Intentions earned recognition from E-commerce Design Awards, proving great design encompasses both form and function in the real world.
Skinny, A Creative Studio introduces Skinny Content Productions with a video that demonstrates their production capabilities while maintaining their distinctive voice.
St. John used Wellness Month as an opportunity for their team to slow down, take walks, and gather under the oaks at Treaty Park—because sometimes the most creative thing you can do is stop trying to be creative for a minute.
🔬 Healthcare Innovation and Rethinking Traditions
Challenging pharma’s status quo
Klick questions whether traditional peer-to-peer speaker programs still deliver value to healthcare professionals, suggesting it’s time to rethink both format and mindset in pharma education.
Curiosity celebrates their DUDE Wipes Super Bowl OOH and pH-D Feminine Health campaigns breaking taboos and securing hardware—proving that addressing awkward topics with humor beats pretending they don’t exist.
🌱 Sustainability Gets Resourceful
From waste streams to revenue streams
Quench Agency explores the “Second Chance Foods” movement, where brands transform fruit pulp and coffee grounds into high-quality products—resourcefulness that’s catching on faster than kombucha in 2015.
Odd Notion‘s Sunny Brands episode features Warby Parker’s approach to purpose-driven business, unpacking how the eyewear innovator maintains B Corp status while disrupting markets.
🌍 Global Moves and Consolidations
Strategic shifts across continents
TogetherWith celebrates consolidating all their agencies under one name, with Totalmedios amplifying their milestone message across Latin American markets.
Chameleon Collective‘s Farzana Nasser leads conversations on multi-channel brand strategy at CommerceNext 2025 in NYC (June 24-26), presumably sharing frameworks that actually work rather than just sound impressive.
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