After years of helping outdoor brands cut through, TBA Outdoors has rebranded as Untamed—a name that trades polish for precision and positions the agency for its next chapter.
This isn’t a refresh. It’s a reflection of where they’ve been headed all along.
For a team that’s spent years steeped in the outdoor space—not just working in it, but living it—Untamed signals a clearer, more focused version of who they are: a full-force, results-driven partner for brands that aren’t afraid to lead. And in a category where many play it safe, that stance feels rare.
“The success of TBA Outdoors gave us the clarity and confidence to evolve,” said CEO Scott Brandon. “As we looked at where we’re headed and who we’ve become, it was obvious the brand needed to catch up. Untamed is the name that finally fits—it reflects our mindset, our momentum, and the kind of partner we are for brands ready to break through.”
Backed by TBA Worldwide, an independent collective anchored by Brandon and built for performance, Untamed now offers an integrated system of strategy, creative, media, commerce, and tech—all under one roof. It’s the kind of infrastructure that helps brands like Yeti, Salt Life, Seakeeper, Huk, and Raymarine scale smarter and move faster.
But what sets Untamed apart isn’t just structure—it’s conviction. The agency’s team of creatives, strategists, and media leads don’t just serve the outdoor industry. They study it. They live it. And they’re intent on shaping it with work that’s unfiltered, unforgettable, and genuinely effective.
“We’re not here to chase trends,” reads the agency’s positioning. “We’re here to create impact—with campaigns that demand attention, push boundaries, and drive real results.”
That focus will show up fast: Untamed kicks off its new chapter with a campaign for Raymarine, set to launch later this summer.
Whether this move inspires others in the space to sharpen their edge remains to be seen. But one thing’s clear: Untamed isn’t following anyone’s trail.
Learn more at untamed.net
- About the Author
- Latest Posts
