Klick Health Makes Cannes History With a Double Crown

The world's largest independent health agency took both Healthcare Agency and Network of the Year in the same night

Klick Health walked into Cannes to show off a body of work it heartily believed in. It walked out having done something historic.

On Monday night at the Cannes Lions International Festival of Creativity, the independent agency was named both Healthcare Agency of the Year and Healthcare Network of the Year — two titles, one night, claimed at once. Seven campaign honors came with it, including a Silver Health & Wellness Lion.

“You never expect anything like that,” said Rich Levy, Chief Creative Officer at Klick Health. “But we came to showcase one body of work that we felt really good about — and our team.”

Number two, several times. Then the top.

The double crown didn’t arrive out of nowhere. Klick has been climbing the Cannes ladder for years, finishing as runner-up more than once before this leap to the front.

What changed, Levy said, was clarity.

“There wasn’t a question in the jury room any longer,” he said. “We’ve been growing every year — number two several times — and this is something we’ve been building on.”

Science with a level of relevance that’s undeniable

For Carl Turner, Chief Strategy Officer at Klick, the win traced back to the issues the work takes on. “A lot of hard work and evolution,” he said, “in terms of the organization, in terms of the creative.”

Turner pointed to the causes inside each piece. “These are some of the issues we tackle with the right work, and it let us be powerful in how we bring awareness to something hugely important,” he said. “Go through each piece and you can find the issue inside it.”

The clearest example is “Infinite Saree,” the Silver-winning campaign built for the Red Dot Foundation. Stretching four kilometers, the world’s longest saree doubles as a living petition — embroidered with signatures demanding India strike the Marital Rape Exception from its penal code. Modern healthcare marketing, Turner argued, means fusing science with cultural relevance until the result is undeniable.

Technology that never forgets the human on the other side

Klick built its name on technology. Levy is careful that the machinery never swallows the story.

“Klick has always been a technologically focused company,” he said. “But we’re also incredibly proud of the human storytelling. When we’re at our best, there’s that overlap between technology and humanity” — the place, he added, where the agency gets to hack the system and do things in a very different way.

The challenge is holding both at full pace. This year wasn’t a marathon, Levy said, but a daily race that kept coming. The agency is at its sharpest, he noted, when someone insists a task can’t be done — and Klick finds a way to do it faster.

Where they live

Recognition is nice. Results are the point.

A client note landed the morning after the win, Levy said, and it circled straight back to outcomes — for patients, for caregivers, for people facing cancer. “That’s where we live,” he said. Wins like these tend to compound: clients see the work and ask for some of that energy on their own brands.

For an agency that calls itself proof that “There’s Something Different Here,” a night of two titles makes the case better than any tagline could.

Watch the team collect its prize in this LinkedIn post.