When your SXSW party is called “Pain au Chocolate” and includes actual fighting Luchiadores, there’s clearly no limit to the fearless, fresh-out-the-oven ideas cooking amongst your team.
Such is the case with Bakery, the Austin-based agency who deserves all the brownie points for having new business announcements that are just as epic and creative as their client work, and for whom diversity was already baked into the culture before it became an industry buzzword.
IAN spoke with Bakery’s Founder and Chief Creative Officer, Micky Orgando, and Managing Director and Head of Accounts, Jacqueline Thompson, to find out what’s in the agency’s secret sauce that feeds their work and keeps clients coming back for more.
Watch the interview
Agency stats
- Founded: 2010
- Location: Austin, TX
What the agency is best-known for
Staying true to their name, Bakery is best known for actually “making things” with their clients, going beyond the typical sales and marketing focus of most shops. Be it “a sneaker with Nike, or a whiskey with Diageo,” the agency prides itself on being a hands-on partner in the creation of new products.
What are the agency’s core strengths
Describing themselves as building an agency “that is ideal for the many needs of a modern brand,” the team refuses to pigeonhole their capabilities. That said, being a general market full-service agency that just happens to be multicultural in its natural DNA has allowed it to be more forward-thinking and button-pushing than those playing catch up to meet brand and societal directives for diversity.
Why the agency loves being indie
Only answering to themselves and their clients is a very critical part of Bakery’s culture and the environment they’re building, according to Thompson, who adds “Having to answer to a holding company just changes things dramatically, and it’s not who we are.”
Why brands should work with this agency
In addition to being fun to work with, they believe in having long standing relationships with clients and “really partnering with them to make things that people want.”
Why talent should put this agency on their list
The agency embraces a “Town Hall” culture, and eschews “office politics” in favor of prioritizing making the best work possible.
Marketer shout out
- Todd Kaplan, Chief Marketing Officer, Pepsi
- Fernando Machado, Operating Partner Garnett Station Partners
- Soyoung Kang, Chief Marketing Officer, eos
“You have the CMO of Pepsi that’s calling you to make sure that you’re cool…that you’re feeling okay…Todd’s a gentleman. I love working with him.”
Learn more
- Find Bakery Here
- Find Careers at Bakery Here
- Bakery on Instagram
- Bakery on LinkedIn
- Micky Ogando on LinkedIn
- Jacqueline Thompson on LinkedIn
Contact
- info@bakery.agency
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