When we dig into conversations about this industry—or chat about what an agency has going on—we sometimes forget to look in the margins and on the fringe. Sure, it’s nice to see ads, but what about the work agencies do that might not get the same attention as a 30-second Super Bowl spot?
Sometimes, these are called side hustles or passion projects, but they play an essential role in keeping creative oxygen flowing and potentially impacting the rest of an agency’s work.
That’s why we got super interested when Walrus owner and CCO Deacon Webster started talking about the magazine covers the agency has designed over the years.
Of course, Walrus does outstanding brand work, but contributing to magazine covers unearths another skill set that is portable across many areas.
Deacon joined us to talk about:
- The history of how they were first involved in designing Radar magazine magazine covers
- How the relationship with Maer Roshan evolved from Radar to THR and Los Angeles magazine
- A sampling of specific covers and the creative directions behind them
- How doing this kind of work translates to the rest of Walrus and its creative approach
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Doug Zanger is the founder and editor-in-chief of Indie Agency News. He is also the founder of the Creative Bohemian consultancy, lives in the Pacific Northwest and is insufferable about it.
