Often, the most straightforward ideas net the most profound impact. Yet, with technology, it can seem complicated. Not so for Klick and its work for KVI Brave Fund.
Voice 2 Diabetes goes far beyond the hype cycle of tech and AI.
“With a few seconds of voice, you can say, ‘Hi, my name is Rich. I’d like to know my blood glucose level. ‘ That piece of data alone feeds into the algorithm, and it can tell you your risk level within five seconds,” notes Rich Levy, Klick CCO (we’ll have a more in-depth article on Klick’s Cannes creative next week).
“In parts of the world where you can’t get access to doctors, you can’t have access to tests and clinics and things like that, five seconds of voice is all you need.”
Remarkably simple and effective, this campaign took home a Grand Prix in Innovation.
Other winners across Creative Commerce, Creative Business Transformation and Brand Experience & Activation include a first win for Indie Agency News members Tombras for their work for Sweethearts. Gold is a helluva way to get started!
Indie Agency News members Serviceplan scooped up yet another Lion for their Aizome work.
See all the winners below.
Innovation Winners
Klick Health, Toronto for KVI Brave Fund Inc, Voice 2 Diabetes
Creative Commerce Winners
Edelman, Toronto for Ikea Canada, SHT
Cheil Worldwide, Madrid for Samsung, Samsung The Art Of Hack
Rethink, Toronto for Heinz Ketchup, Heinz Ketchup & Seemingly Ranch
Howatson+Company, Sydney for Matilda Bay, Your 2nd Favourite Beer
Creative Business Transformation Winners
Rethink, Toronto for Heinz Ketchup, Heinz Ketchup & Seemingly Ranch
Brand Experience & Activation Winners
Wieden+Kennedy, Portland / Superette, San Francisco for DoorDash, DoorDash-All-The-Ads
Rethink, Toronto for Coors Light, Coors Lights Out
Tombras, Knoxville for Sweethearts, Sweethearts Situationships
Rethink, Toronto for Coors Light, Coors Lights Out
Apple, San Jose / Wieden+Kennedy, Portland for Apple, Ted Lasso: Fake Team. Real Partners.
Wieden+Kennedy, Portland / Superette, San Francisco for DoorDash, DoorDash-All-The-Ads
Rethink, Toronto for Heinz Ketchup, Heinz Ketchup & Seemingly Ranch
Rethink, Toronto for Heinz Ketchup, Smack For Heinz
Serviceplan, Munich for Aizome, Aizome Wastecare™ Industrial Waste – Certified As Skincare.
Jung Von Matt, Hamburg for Deutscher Sparkassen- Und Giroverband E.V. & S-Communication Services Gmbh, Unhide The Price
CHEP Network, Melbourne for School Strike 4 Climate, Climate Doctor’s Certificate
Rethink, Toronto for Molson™, See My Name
Jung Von Matt, Hamburg for Laut Gegen Nazis E.V., Fashion Against Fascism, The Biggest Databank Against Nazi Codes.
For errors and omissions, please contact us here.
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- About the Author
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Doug Zanger is the founder and editor-in-chief of Indie Agency News. He is also the founder of the Creative Bohemian consultancy, lives in the Pacific Northwest and is insufferable about it.