Terri Meyer and Sandy Greenberg, two creative powerhouses with a remarkable 46-year partnership, are some of the industry’s OGs. Their journey began in the world of big agencies, with some of the most iconic advertising campaigns in history, including Oreo’s “Milk’s Favorite Cookie” and scads of Super Bowl spots.
Fueled by a desire to streamline the creative process and build a more collaborative environment, they embarked on a new adventure 14 years ago, founding Terri & Sandy. It was a bold move that landed great brand clients and awards across the board and created a thriving culture.
What sets Terri & Sandy apart is its unique leadership structure—it is entirely creatively led. This puts creativity at the forefront of every decision, resulting in an environment where ideas are encouraged and celebrated.
We caught up with agency president Peyton Sutton to find out more.
Watch the interview
Agency stats
- Founded: 2010
- Location: New York
Best-known for (and core strengths)
Terri & Sandy’s work is based on its relentless focus on creativity—it leads everything. But that also means that the demands of strategy and success must be fully on point. The agency consistently delivers fun and engaging work that brings consumers to a brand’s home. Core strengths include:
- Strategic Brilliance: Terri & Sandy deeply understand brands, their target audiences, and their unique challenges. In-depth analysis allows the agency to develop impactful campaigns that resonate with consumers.
- Creative Endurance: The agency’s creative work is not just about catching attention; it’s about building lasting brand platforms. Campaigns are designed to stand the test of time, leaving a lasting impression on consumers and contributing to long-term brand equity.
- Client-Focused Relationships: Terry & Sandy values its client relationships above all else. They believe in open communication, collaboration, and a shared commitment. This approach has resulted in 95% of new business from former clients.
Why brands should work with this agency
Terry & Sandy’s commitment to its clients goes beyond simply delivering results. They strive to help brands understand consumer complexities. The result? Long-lasting, collaborative relationships based on trust, transparency, and a shared passion for success.
Why talent should put this agency on their list
Terri & Sandy’s culture is one of empowerment and ownership. The agency loves bringing in individuals who are skilled in their craft and passionate about building something special. The team can explore creative potential, contribute to projects from day one, and chart fulfilling career paths.
Learn more
- Terri & Sandy
- Peyton Sutton on LinkedIn
- #indiework: BJ’s Wholesale Warehouse
- Ad Age Small Agency Winners: In Their Words
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Doug Zanger is the founder and editor-in-chief of Indie Agency News. He is also the founder of the Creative Bohemian consultancy, lives in the Pacific Northwest and is insufferable about it.
