Here we go again with #IndieWork roundup, the latest and greatest from our Indie Agency News members—and a few other favorites from around the web.
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Highdive for KFC
Get ready—the fast foot giants are suiting up their tenders with the finest breading and spice blend. Highdive has sounded the battle cry on behalf of KFC with a cinematic and quite literal take showing the aftermath of chicken sandwich wars and the rallying cry that will begin the chicken tender wars.
Barker with Stone Dogs for Bausch & Lomb
A heartwarmer and maybe a tearjerker here: This sweet little video for contact lens brand Bausch + Lomb’s LUMIFY line shows a moment between brand ambassador Vincent Oquendo and his mother as they reminisce together for Hispanic Heritage Month. Just lovely.
ThreeSixtyEight for Builders
ThreeSixtyEight and Builders, an organization and movement that aims to help the global community overcome extremist thinking and polarization, developed a Power Rankings system that illustrates the difference between constructive action and divisive rhetoric by comparing the way members of Congress speak and address issues. It’s a helpful way to parse often-confusing messaging and initiatives from some of the most powerful voices in the US.
Left Off Madison for Technics
Dig this slick photography and stylish aesthetic for the Midnight Blue version of the AZ80 earbud from Technics.
Dame Creative for Werthers
What the heck is that tiny pocket-in-a-pocket on your favorite pair of jeans? (Assuming you’re not beleaguered by the frequent lack of pockets in women’s jeans.) Coins? Nah. That’s where you carry your Werthers. Love it—take a relatable vestige of cash eras gone by and put candy in it.
Ready Set Rocket for Rogaine
Research and results? That’s applicable to both the product and the campaign in this work for hair growth fixture Rogaine as Ready Set Rocket uses its familiarity and longstanding authority to reclaim its former place at the top of this product category.
Special US for Uber Eats and Little Caesars
The most iconic headwear in the sports world finds its place atop both Little Caesars and its campaign with client Uber Eats in this funny, beautifully-cut work from Special US.
Work from indies outside of the IAN Members Network
Joan London
These wild, “unsnatchable” may cause injury as Joan’s UK office addresses the recurring issue of phone theft.
Mischief for Pizza Hut
Want to get out of the house for a meal but avoid the pesky problem of encountering other humans? This solo pizza booth is an introvert’s dream, and scored a mention in TimeOut.
Fred & Farid for Rare Beauty
With narration by Gomez, this lovely work tells people to love every version of themselves. Read about it in AdAge.
Åkestam Holst NoA for Ikea
The Stockholm-based agency promotes energy-efficient and energy-generating Ikea products. Read more from Adweek’s Brittaney Kiefer.
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Doug Zanger is the founder and editor-in-chief of Indie Agency News. He is also the founder of the Creative Bohemian consultancy, lives in the Pacific Northwest and is insufferable about it.
