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Featured Highdive
Filterbuy’s Air Filter Ad Starts Normal. Then It Gets Gloriously Unhinged
PDA's national push for the brand opens as a tidy home-care ad. By the end there's a moose in the doorway and some amorous bunnies in the bedroom
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Spiral Loaves, Quarterback Slides and a Beer That Books Your First Therapy Session
Indie Spin: The one with the quarterback's wife, the toilet ad space, and the 84% jump.
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Only 5% of Travelers Book What the AI Told Them To
Indie Spin: The one with a 33% disagreement, a four-day comeback ad, and an agency backing a fat bear.
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Danny DeVito is a Better QB Than Eli Manning
How Highdive turned two years of Danny DeVito carrying overstuffed sandwiches into an NFL quarterback origin story
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A Pontiac Fry-ero, a Ten-Foot Fridge, and the Question Holdcos Keep Getting Asked
Indie Spin: The one with Yung Gravy, a pickleball hype tunnel, and 82% of physicians saying they're overworked.
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The 96th Percentile Is Getting Crowded
Indie Spin: The one with fourteen Adweek entries, a pizza built for one, and a brand memorability score.
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Every Brand Is Either a Tim Curry Role or a Dolly Parton Song
Indie Spin: The one with the Whopper's comeback, seashells finding their way home, and a bodega in Queens.
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Grocery Store Receipts, a Rain-Soaked Sword Fight, and the Case for Being a Shark
Indie Spin: The one with an 83% valuation jump, a DP who jumped into Lake Arrowhead, and the ballot that…
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A Flying Suitcase, a Beer Named After an Album, and the Weekend the Ballot Closes
Indie Spin: The one with Wrong Guard, a 42% CPM drop, and a hot air balloon shaped like luggage.
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A Spokestrout, a Cat Named Mittens, and Ten Indies on the Inc. 5000
Indie Spin: The one with a fish who finally got the mic, 589 million hours of Canadian TV, and an…
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AI’s Steamed Carrot Problem, a Ketchup Ambush, and a Bodega Built for Protein
Indie Spin: The one with a fleet of Leading Women, a Times Square hot dog hijack, and 93% of physicians…
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Sea Monkeys, Suitcase Balloons, and the Slow Death of the Click
Indie Spin: The one with a 1,392-foot cheese pull, a cannabis light beer named Herbert, and a whole industry finally…
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Spider-Man’s Rooftop Stakeout, a Lab Coat Trophy, and the DevOps Rookie Who Beat the Clock
Indie Spin: The one with the human-in-the-loop reality check, creators-as-media, and a golf prize you can actually wear.
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The Night the Indies Cleaned Up (and a Jeep for Anyone Named George Washington)
Indie Spin: The one with a National Hot Dog Day trophy, a curl crush that broke 4.8 million views, and…
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Behind Highdive and KFC’s Jackass 4th of July Fireworks
The campaign is a collaboration between KFC and 'Jackass: Best and Last'
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The Croisette Hangover, a Baguette With Strategic Weight, and a $10,755 Problem That Shrank to $3,381
Indie Spin: The one with the Cannes comedown, the return of a summer Yeti, and the metric quietly wrecking your…
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Klick’s Double Crown, a First Lion for Spain, and the Magazine That Shouldn’t Exist
Indie Spin: The one with the Cannes double crown, a bingo card worth a million Zimbabwean dollars, and a fish…
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Indie Bombshells, Empty Auctions, and a Stanchion Pad With Opinions
Indie Spin: The one with the Cannes villa takeover, ChatGPT's wide-open ad auction, and a butter sommelier on the payroll.
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Butter-Churning Vests, Skydiving Frogs, and the Indie Summer of Strange
Indie Spin: The one with the runner's butter vest, the s'mores civil war, and 13.5 million views in 48 hours.