Gus Turned Its Office Into a Tattoo Parlor. People Left With Permanent Ink
The Lower East Side creative strategy shop honored its space—a former tattoo parlor—with a Friday the 13th flash night.
Author: Indie Agency News Team
Record Players, Mob Bosses, and AI’s Privilege Problem
Indie Spin: The one with nuclear submarine vodka, a fake construction site in Soho, and 83.6% of shoppers who can't tell your brand apart.
Scissors Over Algorithms and the Burger King President Who Picks Up When You Call
Indie Spin: The one with the Fast Company sweep, invasive fish rebranding, and a concussion you can play.
A 100-Year-Old Brand’s First Campaign Runs on Sourdough and Gut Instinct
Birmingham indie Big Communications built a humor-driven national campaign for a 100-year-old financial institution.
Why Your AI Strategy Might be a Subscription, and Not a Strategy
Laughlin Constable and Universal Agents Built an AI Operating System That Turns Agency Talent Into Proprietary IP
Eden Collective Was Hired for One TV Channel. Now They Run Humann’s Entire Media Strategy.
A 90-day engagement exposed the hidden cost of siloed media — and turned a channel gig into a full strategic partnership for one of America's fastes…
Brainrot, Dead Campaigns, and the Radical Candor That Moved PG&E’s Trust Score 17 Points
Indie Spin: The one with uncomfortable client meetings, AI-invisible brands, and a creative director who learns more from dead campaigns than live one…
Your Case Study Has 15 Seconds. A Cannes Insider and a Grand Prix Strategist Explain What to Do With Them
Two awards veterans break down category selection, case study storytelling and the budget-first approach for awards season.
Rula and Mischief Roll Out Mental Healthcare Campaign
The spots center on getting therapy rather than talking yourself out of it
When Creators Become the Strategy
Fohr CEO James Nord on why 'unexpected' replaced authenticity as the bar brands have to clear.
Lookwell Media Takes the Projects Denver’s Bigger Shops Walk Away From
Kyle Johnston built a full-service video company with no film school and no playbook — and 11 years in, he's still the first to raise his hand.
30 Years of Building Fandom. McGarrah Jessee Still Isn’t Done.
The Austin indie that turned Yeti from a cooler brand into a global lifestyle icon has a theory about what comes after loyalty — and they're buildin…
Gold Paint, Fake UFOs and Back-to-Back Best of Show
Fire Kite launched in late 2024 — by 2026, they'd won Nashville's top creative honor twice in a row
Why The Kindest Thing an Agency Can Do Is Say No
Sydney Tomasello of Fortnight Collective on why strategic honesty is the most valuable — and most avoided — service in the business.
Why Celebrity Is Insurance and Not a Strategy
Mike Bucchino of CYLNDR Studios on why the safest bet in advertising has nothing to do with famous faces — and the test that proves it.
$10K in Overhead, Zero Ego and a Yard of Nachos: TiNY Runs on Democracy and Over-Delivery
Michael Stoopack, Mike Rovner and Tom Christmann built an agency where one vote means go — and they can never have an even number of partners