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    Author: Indie Agency News Team

    Four colorful illustrations feature the Oregon Humane logo with cartoon dogs, cats, and rabbits on vibrant backgrounds—celebrating Portland's oldest animal shelter.

    Portland’s Oldest Animal Shelter Just Got Its Best Look Yet

    PB& rebranded Oregon Humane with a new logo, illustrated characters and murals on the shelter walls — after 158 years, the outside finally matches t…
    editorialindieagency-news
    Indie Agency News Team February 23, 2026
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    Event promo graphic with the title The Positioning Problem: When Your Unique Sounds Like Everyone Else, guest Howard Moggs, and Indie Agency Consultant Corner branding by INDIE TV on a black background.

    Agency Positioning: Being Known for Something Beats Known for Everything

    Howard Moggs has heard it all. “We work with clients big and small, across all categories.” “We create breakthrough work.” “We’re big agency talent in…

    editorialindieagency-news
    Indie Agency News Team February 19, 2026
    0 Comments
    A river lined with houses and boats leads towards a forested area, with a snow-capped mountain in the background under a clear blue sky. Text reads: Meet an Indie Agency – Good Sports.

    The Agency That Only Does Sports (and MLB Said Yes)

    Josh Bogdan left Wieden+Kennedy to build Good Sports Creative in Portland — and his biggest client came with him
    editorialindieagency-news
    Indie Agency News Team February 17, 2026
    0 Comments
    Red background with the words HIGH DIVE, BORN AND RAISED, and A&G in black, white, and blue text, with a small diving figure above HIGH DIVE.

    3 Agencies Just Told You Where They’re Headed Next

    Highdive, Born and Raised and Allen & Gerritsen made leadership hires this week that have nothing to do with filling vacancies
    editorialindieagency-news
    Indie Agency News Team February 17, 2026
    0 Comments
    Black image with white text promoting a segment called Beyond the Rankings: Super Bowl Ad Truths, featuring Lori Golden and Paul Williams from Abalone Partners on Indie TV, delivering a Super Bowl Debrief on the Loudest Work.

    Sometimes the Loudest Work Isn’t the Loudest — A Super Bowl Debrief

    Abalone Partners and Quality Meats on restraint, Gen Z blind spots and why the quietest ad in the room may have been the smartest
    editorialindieagency-news
    Indie Agency News Team February 13, 2026
    0 Comments
    Black background with white text: Don’t Treat People Like Efficiencies: A New Guide for Leaders. Guest: John Birnsteel, CEO, Doe-Anderson. Green and white Indie TV logo and Indie Thinking at bottom.

    Employee Ownership Built This Agency — 111 Years Later, It’s Still the Foundation

    Doe-Anderson CEO John Birnsteel on investing your own money, keeping Maker's Mark for 50 years and why the long view beats the quarterly panic
    editorialindieagency-news
    Indie Agency News Team February 12, 2026
    0 Comments
    Green background with bold black text: Year 1 on the left, Hosted by: Christian Gani Partner @ Outerkind on the right, and VERB at the bottom—fully booked for Friday.

    verb Left on a Friday and Was Fully Booked by Monday

    Shannon Jones and Yadira Harrison join Christian Gani on the Year One show to talk about the realities of starting verb from scratch.
    editorialindieagency-news
    Indie Agency News Team February 11, 2026
    0 Comments
    Text reads: Vibe Marketing: Making the Intangible Tangible. FAMILIAR CREATURES, inspired by Hype Williams’ iconic music video flair. All indies. All the time. INDIE TV Agency Network. White and blue text on a black background.

    You Can’t Photograph a Vibe — So Familiar Creatures and Hype Williams Made a Music Video

    The Crunch Fitness campaign that put a legendary director, a Montell Jordan classic and zero dialogue to work.
    editorialindieagency-news
    Indie Agency News Team February 10, 2026
    0 Comments
    A cable car travels up a steep street in San Francisco, with cars parked along both sides and the Bay Bridge visible in the background.

    Venables Bell + Partners Has Been Proving Independence Works Since 2001

    Paul Venables, Will McGinness and Brittni Hutchins on the partnership pure play, coaching culture and why brand love beats performance marketing
    editorialindieagency-news
    Indie Agency News Team February 10, 2026
    0 Comments
    View of the Manhattan Bridge framed by buildings in Dumbo, Brooklyn at dusk, with text promoting Indie TV and the phrase Something Different.

    Something Different Is Exactly What It Sounds Like

    Tommy Henvey and Patti McConnell on independence, craft and why flat leadership matters
    editorialindieagency-news
    Indie Agency News Team February 10, 2026
    0 Comments
    A red bridge spans a river in front of historic and modern skyscrapers in Chicago; a banner below reads “Meet an Indie Agency: BackPocket Agency.”.

    BackPocket Doesn’t Want Your RFP — They Want Your Mission

    A Chicago indie with journalism DNA, a brewery collaboration and client relationships that survive four agency changes
    editorialindieagency-news
    Indie Agency News Team February 10, 2026
    0 Comments
    A waterfront marina with boats docked in front of a city skyline featuring modern and mid-rise buildings under an overcast sky, resembling the vibrant settings often chosen by Fortune 100 brands.

    The Agency That Localizes Fortune 100 Brands at the Block Level

    H/L on 40 years of independence, micro-audiences and why scrappy beats scale
    editorialindieagency-news
    Indie Agency News Team February 10, 2026
    0 Comments
    Seattle skyline at night with illuminated buildings and the Space Needle in the center. Text at the bottom reads Meet an Indie Agency and White Rabbit Group.

    The Underdogs Who Refuse to Blend Into the Algorithm

    A 55-year-old Seattle shop proves that independence, weirdness, and genuine care beat scale every time
    editorialindieagency-news
    Indie Agency News Team February 10, 2026
    0 Comments
    Close-up view of the Brooklyn Bridge’s stone arches and suspension cables, seen from below. Promotional text for Meet an Indie Agency and Indie TV is overlaid at the bottom.

    Velocity Meets Strategy: Inside Vysical’s Rapid-Ascent Model

    How a 14-person agency is teaching Fortune 500 and founders alike to move at the speed of culture
    editorialindieagency-news
    Indie Agency News Team February 10, 2026
    0 Comments
    A city skyline at sunset reflected in a calm river, with the text INDIE TV, Meet an Indie Agency, and Modern Fanatic overlaid at the bottom.

    Cosplayers, Tabletop Gamers and Sneakerheads Run This Agency

    How Kris Longo, Collin Millington and Jeremy Atkins built Modern Fanatic on passion over demographics
    editorialindieagency-news
    Indie Agency News Team February 10, 2026
    0 Comments
    Dallas city skyline with modern skyscrapers under a partly cloudy sky; text at bottom reads Meet an Indie Agency and Poke the Bear for INDIE TV.

    Please Don’t Hire Us if You Want to Play It Safe

    How three Richards Group expats built a Dallas agency on creative firepower, humor and the give-a-shit factor
    editorialindieagency-news
    Indie Agency News Team February 10, 2026
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