Meet Mower: The Weirdo Underdogs Making Fierce Friends
From Syracuse to the national stage, this 100% employee-owned B2B powerhouse is redefining what it means to create meaningful brand connections
Author: Indie Agency News Team
Non-Agency People Built One of the Most Beautiful Agencies Around
TUX Creative House was founded by a L'Oréal exec and a fashion photographer who had no idea how agencies worked—which turned out to be the point
El Pollo Loco Has Thoughts About Your Leg (and Thigh) Day
INNOCEAN's activation puts the message exactly where people are thinking about post-workout protein
7-Minute Apps: When Retro Fitness Aesthetics Explain Modern AI
Gus uses analog production design to show how fast AI agents can go from concept to deployment
Fan-Made Jingles and Other Reminders That Creativity Still Comes From Anywhere
Indie Spin: The one with brands learning to get out of the way, creatives proving their worth, and a treadmill that doubles as a lawn mower
Indies Double Down on Being Human While AI Rewrites the Rules
Indie Spin: The one with 100+ predictions, AI agents, and Jonas Brothers taking on algorithm clutter.
TaxSlayer’s Spokescalculator Lives for This Stuff
Party Land created Calvin Culator, a numbers nerd who gets thrilled about credits
The CMO Role Didn’t Go Away. It Evolved Into 7 Species. Here’s How it Happened
Worldwide Partners' anonymous research with Monigle reveals how modern marketing leaders survive—and thrive—under corporate pressure through strat…
Building a Billion Dollar Machine for Brands That Want to Move Fast
DRTV powerhouse Rain the Growth Agency turned into the DTC growth engine behind Peloton, Chewy, SimpliSafe and Dr. Squatch—all while staying fiercel…
INNOCEAN Doubles Down at Epica Awards With Two Grand Prix—And Indie Agencies Had a Helluva Year
IAN member claims Innovation and Digital prizes while TRY takes Agency of the Year and Independent Agency of the Year—Norway's Morgenstern shares Fi…
Too Broke for Chucks: The Holiday Display That Stops You in Your Tracks
FUSE Create turned a Toronto storefront into a fake sneaker drop featuring the world's worst shoes—and maybe the best reminder of what matters this …
1 in 5 Haven’t Started Shopping Yet. The Impossible Foods Gift Kit Saves the Day
Young Hero's retro infomercial campaign tackles the hardest people on your list
Year-end reflections, holiday merriment, and the surprising science when overwhelmed travelers actually book
Indie Spin: The one with holiday playlists, holiday burnout research, and one very definitive holiday movie ranking
The Holiday Video That Changed 1,600 Lives
How Klick Health funded surgeries for people in rural Kenya who'd been waiting years for care
From BevNET Tough Love to Minty Fresh Dog Breath
Indie Spin: The one with industry déjà vu, packaging that proves itself, and a new way for dogs to chew their way to fresh breath.
