Portland’s Oldest Animal Shelter Just Got Its Best Look Yet
PB& rebranded Oregon Humane with a new logo, illustrated characters and murals on the shelter walls — after 158 years, the outside finally matches t…
Author: Indie Agency News Team
Agency Positioning: Being Known for Something Beats Known for Everything
Howard Moggs has heard it all. “We work with clients big and small, across all categories.” “We create breakthrough work.” “We’re big agency talent in…
The Agency That Only Does Sports (and MLB Said Yes)
Josh Bogdan left Wieden+Kennedy to build Good Sports Creative in Portland — and his biggest client came with him
3 Agencies Just Told You Where They’re Headed Next
Highdive, Born and Raised and Allen & Gerritsen made leadership hires this week that have nothing to do with filling vacancies
Sometimes the Loudest Work Isn’t the Loudest — A Super Bowl Debrief
Abalone Partners and Quality Meats on restraint, Gen Z blind spots and why the quietest ad in the room may have been the smartest
Employee Ownership Built This Agency — 111 Years Later, It’s Still the Foundation
Doe-Anderson CEO John Birnsteel on investing your own money, keeping Maker's Mark for 50 years and why the long view beats the quarterly panic
verb Left on a Friday and Was Fully Booked by Monday
Shannon Jones and Yadira Harrison join Christian Gani on the Year One show to talk about the realities of starting verb from scratch.
You Can’t Photograph a Vibe — So Familiar Creatures and Hype Williams Made a Music Video
The Crunch Fitness campaign that put a legendary director, a Montell Jordan classic and zero dialogue to work.
Venables Bell + Partners Has Been Proving Independence Works Since 2001
Paul Venables, Will McGinness and Brittni Hutchins on the partnership pure play, coaching culture and why brand love beats performance marketing
Something Different Is Exactly What It Sounds Like
Tommy Henvey and Patti McConnell on independence, craft and why flat leadership matters
BackPocket Doesn’t Want Your RFP — They Want Your Mission
A Chicago indie with journalism DNA, a brewery collaboration and client relationships that survive four agency changes
The Agency That Localizes Fortune 100 Brands at the Block Level
H/L on 40 years of independence, micro-audiences and why scrappy beats scale
The Underdogs Who Refuse to Blend Into the Algorithm
A 55-year-old Seattle shop proves that independence, weirdness, and genuine care beat scale every time
Velocity Meets Strategy: Inside Vysical’s Rapid-Ascent Model
How a 14-person agency is teaching Fortune 500 and founders alike to move at the speed of culture
Cosplayers, Tabletop Gamers and Sneakerheads Run This Agency
How Kris Longo, Collin Millington and Jeremy Atkins built Modern Fanatic on passion over demographics
Please Don’t Hire Us if You Want to Play It Safe
How three Richards Group expats built a Dallas agency on creative firepower, humor and the give-a-shit factor