The World Cup Broke Canadian TV Records, and Anxious Dogs Got Their Own Fireworks Show
Indie Spin: The one with 193 million hours of soccer, calming vests for terrified pups, and a rebate for skipping Cannes.
Author: Indie Agency News Team
Standard Practice Rewrites the Hunger PSA
A Boulder indie, a donated Bob Dylan track and a hunger-free American summer
Fireworks Send Dogs Running. Wienerschnitzel Has the Vest for it
INNOCEAN USA reworks Wienerschnitzel's Wiener Nationals racing vests into calming vests for rescue dogs facing Fourth of July fireworks.
A $0 Media Budget, 785 Million Impressions, and Other Post-Cannes Reality Checks
Indie Spin: The one with the MoonPie militia, a pirate's rebrand rant, and Cannes getting audited.
Klick Health Acquires Oxford PharmaGenesis in Life Sciences Power Move
The deal pushes Klick to 12 offices and over 500 advanced degree holders, deepening oncology, rare disease and market access work
Klick’s Double Crown, a First Lion for Spain, and the Magazine That Shouldn’t Exist
Indie Spin: The one with the Cannes double crown, a bingo card worth a million Zimbabwean dollars, and a fish pic intervention.
Klick Health Makes Cannes History With a Double Crown
The world's largest independent health agency took both Healthcare Agency and Network of the Year in the same night
2 Indies, 1 island: Ardmore Backs Bonfire
The Belfast group takes a stake in a Dublin original and opens the door to all-island scale
Indie Bombshells, Empty Auctions, and a Stanchion Pad With Opinions
Indie Spin: The one with the Cannes villa takeover, ChatGPT's wide-open ad auction, and a butter sommelier on the payroll.
Compliance is real. Mediocrity is optional.
Inside Rx&O, the new healthcare vertical betting that pharma's red tape was never the reason the work got boring
Butter-Churning Vests, Skydiving Frogs, and the Indie Summer of Strange
Indie Spin: The one with the runner's butter vest, the s'mores civil war, and 13.5 million views in 48 hours.
StayGold: The Agency That Rebranded With a Song
An agency named Response spent years being mistaken for something it wasn't — so it changed its name, then wrote a tune to make it stick
AI Can Make Everything Now. This Makes Sure None of it Goes Off-Brand
BrandStudios.AI, founded by CMO Russell Barnett, scores every AI output against the brand's own standard and gates it before a human ever approves.
How a Joke About a Giant Juicer Ended Up in MoMA
Indie Spin: The one with permanent collections, Cannes cheat sheets, and a very pink dumpster.
A Glacier You Can Play, a Fish You Can Mourn, and a Museum of Everything Left in Ubers
Indie Spin: The one with the ice vinyl, the Lizzo jingle, and 23 awards in China.
Mac & Cheesecake, Subservient Ghostface, and the Death of the Keyword
Indie Spin: The one with a Grand Effie, a trip to Ibiza, and Google's first dip below 50%.