They Say That Indies Can’t Help Brands Scale. That’s a Bunch of Horse Kicks
Conagra calls on Cornett for its in-house media reboot across Slim Jim, Banquet, Marie Callender's and more iconic brands.
Author: Indie Agency News Team
Fake TikTok Bros, Hot Dogs in History Paintings, and a Trophy Case That Won’t Quit
Indie Spin: The one with an infiltrated algorithm, a Cannes countdown, and the 95% of buyers who aren't listening.
Meet Chemistry: 10 Years In, Still Without a Cake
The Atlanta indie's leadership trio on naming the agency for a no-asshole rule, the data science turn, and why "permanent imposter syndrome" is a feat…
Flamethrowers, Machetes and the End of “It’s Not My Job”
INNOCEAN USA's Jason Sperling and behavioral coach Jen Ostrich on the limiting beliefs killing agency work — and the visceral, very on-fire way to g…
Fifty Submarine Spots, One Yellow Pencil, and a Camcorder Full of BuzzBallz
Indie Spin: The one with humor pencils, human taxidermy, and Tim and Eric in a basement.
The Shopify Cart Capped at 1.0. Nobody Noticed.
Left Off Madison's Rob Douglas and Boris Litvinov bought their client's product and found out why the average basket had been sitting at one item for …
Duncan Channon’s specialty: brands and causes everyone’s mad at
For over 30 years, the San Francisco indie has turned negative narratives into a niche — and a competitive edge
One Show Pencils, a Whisky With No Tasting Notes, and a Coalition Heading to Cannes
Indie Spin: The one with Rethink's 29 Pencils, Willem Dafoe picking whisky on feeling alone, and Indie at Large launching with a stacked roster.
When Indie Agencies Sweep Awards Season, Then Send LEGOLAND Coaster Reactions to the Edge of Space
Indie Spin: The one with a Grand Clio for Grindr, Lionel Messi in six months, and a Jeep origin story.
Where Eagles Dare Bought All of Karate Kid for a Midas Spot
The Pittsburgh indie shop turned Midas' 70th anniversary into an 80s montage starring William Zabka — and yes, they had to license the entire Karate…
Venus Has a Frequency, Heinz Has a Napkin Gag, and Boring Ads Have a $228 Billion Bill
Indie Spin: The one with a Madden mod that simulates concussions, an agency born from an organ-donor soccer campaign, and why your logo is not your br…
Quality Meats: Proud Weirdos That Cut the Fat
5 years in, the Chicago indie operates like a local butcher shop — small team, senior cuts, no frills and a smart/dumb philosophy designed to keep b…
How This Rebrand Survived the Cracker Barrel Effect
FUSE Create renamed 70-year-old American Student Assistance to Brightbound — then stuck the landing while the rest of rebrand-Twitter was on fire
Welcome to Guesthouse: The Agency That Asks First
Three years in, Mitch Bennett's Chapel Hill shop produces in-house, lands briefs in two meetings, and treats client marketing teams as partners — no…
The Best Met Gala Statement Wasn’t on the Red Carpet
Indie Spin: The one with the bulletproof dress, therapy in a pint, and an accidental fleet of pilots.
Where Not to Use AI Is the Real Decision
Wondersauce co-founder John Sampogna says agencies are pouring their best hours into the wrong AI work