From Dunk in the Dark to Charles Barkley’s GLP-1 Scripts: 8 Years of Young Hero
Roberto Salas and his co-founders built a creator-led agency in Williamsburg — turns out, casting your team like a film crew makes better ads
Author: Indie Agency News Team
Interview Like a Therapist, Dance With Jimmy Fallon and Forget to Take the Photo: Meet Powell Communications
Katy Hendricks and a team of self-described weirdos have spent 26 years making every agency sound like the only one
From Nickelodeon Promos to Peacock and the Owl: Meet Apostrophe
Ryan O'Hare built a design, animation and video production shop in Louisville with a global team — and yes, the apostrophe in the name is doing doub…
Why Celebrity Is Insurance and Not a Strategy
Mike Bucchino of CYLNDR Studios on why the safest bet in advertising has nothing to do with famous faces — and the test that proves it.
Portland’s Oldest Animal Shelter Just Got Its Best Look Yet
PB& rebranded Oregon Humane with a new logo, illustrated characters and murals on the shelter walls — after 158 years, the outside finally matches t…
Agency Positioning: Being Known for Something Beats Known for Everything
Howard Moggs has heard it all. “We work with clients big and small, across all categories.” “We create breakthrough work.” “We’re big agency talent in…
The Agency That Only Does Sports (and MLB Said Yes)
Josh Bogdan left Wieden+Kennedy to build Good Sports Creative in Portland — and his biggest client came with him
3 Agencies Just Told You Where They’re Headed Next
Highdive, Born and Raised and Allen & Gerritsen made leadership hires this week that have nothing to do with filling vacancies
Sometimes the Loudest Work Isn’t the Loudest — A Super Bowl Debrief
Abalone Partners and Quality Meats on restraint, Gen Z blind spots and why the quietest ad in the room may have been the smartest
Employee Ownership Built This Agency — 111 Years Later, It’s Still the Foundation
Doe-Anderson CEO John Birnsteel on investing your own money, keeping Maker's Mark for 50 years and why the long view beats the quarterly panic
verb Left on a Friday and Was Fully Booked by Monday
Shannon Jones and Yadira Harrison join Christian Gani on the Year One show to talk about the realities of starting verb from scratch.
You Can’t Photograph a Vibe — So Familiar Creatures and Hype Williams Made a Music Video
The Crunch Fitness campaign that put a legendary director, a Montell Jordan classic and zero dialogue to work.
Venables Bell + Partners Has Been Proving Independence Works Since 2001
Paul Venables, Will McGinness and Brittni Hutchins on the partnership pure play, coaching culture and why brand love beats performance marketing
Something Different Is Exactly What It Sounds Like
Tommy Henvey and Patti McConnell on independence, craft and why flat leadership matters
BackPocket Doesn’t Want Your RFP — They Want Your Mission
A Chicago indie with journalism DNA, a brewery collaboration and client relationships that survive four agency changes
The Agency That Localizes Fortune 100 Brands at the Block Level
H/L on 40 years of independence, micro-audiences and why scrappy beats scale