The independent agency world — news, work, people and thinking.
That Cable Junk Mail You’re Getting? It’s Great as a Paper Crane
Bray & Co's Junk Mail Makeover for Fidium Fiber Internet turns the mailers cable companies keep sending into cranes, airplanes and fortune tellers
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That Cable Junk Mail You’re Getting? It’s Great as a Paper Crane
Bray & Co's Junk Mail Makeover for Fidium Fiber Internet turns the mailers cable companies keep sending into cranes, airplanes…
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A Bengals Fan in Iceland Set Off an Agency Swap
Curiosity sent a design director to Reykjavik, Brandenburg sent a founder to Cincinnati and the swap may become an employee…
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McKinney Health Built a Practice on Listening
Laura Catalusci joins to lead L.E.A.P., an ambassador program built on ongoing conversations with the people living the health story
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After 76 Years, Preston Spire Is Now Meerkat
Minnesota's oldest independent agency took the partners' names off the door and rebuilt itself around a pack of scrappy thinkers
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Scam Alert: A Fake Media Brief Is Making the Rounds
An independent agency caught an imposter posing as a GoPro marketing manager, with a lookalike website and 1 file that…
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StratFest Sees Strategy at the Center of the Marketing Engine
The long-running event finds strategy growing in importance as AI changes the game
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Grit Doesn’t Do Timesheets — It Does 35 Rounds (if Needed)
The Denver design-led shop trades billable hours for flat fees, 5 p.m. exits and as many rounds as the work…
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Cup Noodles Gave Its Socials to a Vampire
Cornett hands Cup Noodles' social channels to a 300-year-old influencer with one small problem
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Why Van’s General Store Turns 1 Brief Into 16 Films
Scott Carlson and Liev Schreiber built a 14-year-old bi-coastal shop on a simple premise: respect the ask, then make it…
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A 300-Year-Old Vampire Finally Lands His First Brand Deal
Indie Spin: The one with a steamy shower reminder, a dating show about wardrobes, and a donation counter that counted…
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AD&Co Has Been Quiet for 10 Years. Time to Bark.
Amy Demas' Culver City studio has spent a decade guiding fashion, beauty and retail brands through reinvention — without the…
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Folklore’s Founder Hired His Own CEO. Twice.
Mike Matheny knows where his strengths stop. Obele Brown-West read all 300 pages to learn where Folklore's begin
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Why the BastionBUNTIN Merger Took 2 Years to Get to Yes
Jeffrey Buntin Jr. and Jeff Browe on the values checks, money questions and 10 integration meetings that came before the…
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Filterbuy’s Air Filter Ad Starts Normal. Then It Gets Gloriously Unhinged
PDA's national push for the brand opens as a tidy home-care ad. By the end there's a moose in the…
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A £50,000 Chicken Test and Other Acts of Devotion
Indie Spin: The one with fried chicken loyalty, contract fine print, and a bear named Backpack.
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Unreasonable Conference Picks Experts’ Brains on Consumer Behavior
The conference, sponsored by Y&L, helps educate marketers on the best ways to reach consumers.
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70% of Perimenopause Brands Are Run by Men
Ritual and Giant Spoon turn that stat into a four-part harmony — then let Jackie Tohn shut it down.
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Advertising’s Most Expensive Problem Happens Well Before We Make Anything
We've built a creative process that separates the thinking from the making. And it's costing us.