The independent agency world — news, work, people and thinking.
Brand Trackers Show the Drop-Off. This Score Explains It
Angus McCoubrey's Unstoppable Quotient reads empathy, enrichment and edge to say which funnel stage is leaking and what to fix.
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Brand Trackers Show the Drop-Off. This Score Explains It
Angus McCoubrey's Unstoppable Quotient reads empathy, enrichment and edge to say which funnel stage is leaking and what to fix.
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The Monkey’s Paw of “Ship My Pants” and Other Tales Told Around the Agency Campfire
Indie Spin: The one with a cursed Kmart wish, a 16-year goodbye to IKEA, and a mirror that only shows…
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A Horror Movie You Can Only Watch During an Oil Change (and Other Ways to Get Remembered)
Indie Spin: The one with sludge, soup in a bag, and a cranberry baseball glove.
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Luxury Sells a Feeling. This Fragrance Sells a Lifeline
Doctors Without Borders and Mediaplus Germany turned the perfume sample into a surprising case for basic medical care in crisis…
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Why So Many Agencies Hit a Cash Wall in March (and What to Do About it)
Q4 billings feel like a cushion. Slow payments and upfront costs drain it by Q1 — here's how to forecast…
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40% of One Agency’s YouTube Budget Went to Music Videos. Nobody Knew
A campaign can hit every benchmark and still send a big share of its budget somewhere nobody chose. Here's how…
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How Checkers & Rally’s Made a Wild ’80s Idea the Safe Bet
The brand asked for blue-sky thinking and a 40th birthday. The answer was Yung Gravy, a Kenny Loggins flip and…
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Peak Brooklyn? Cricket Wireless Put Voicemails on Vinyl
ARGONAUT and its long-standing client brought a live lathe to DUMBO — and fit right in with the borough's record…
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Domino’s Made a Pizza Shaped Like a Block. Minecraft Noticed.
The new single-serve Domino brings 6 collectible boxes, a pizza cape and a cheesy pet to Minecraft Dungeons II's first…
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The Invisible Bill Indie Agencies Keep Paying
New research from Pathlabs and Ad Age finds 97% of independent agencies meet client expectations — and 52% feel it…
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Why Ardmore Group Bought a London Luxury PR Shop
The bet is that clients want specialists, not generalists. Its newest is Modus, a London luxury and fashion PR agency…
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At 80, A-Basin Still Just Wants You to Ski
Cactus gives Colorado's Legend a mustachioed spokesperson who would rather spend the ad budget on lift tickets in its 80th…
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What Music City Sounds Like Without Music
Fire Kite and the CMA Foundation imagine the loss
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A Haunted House’s Dirty Little Secret and Other Lessons in Getting Remembered
Indie Spin: The one with fish kisses, a soup in a bag, and a monster called Brandnesia.
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From Junior Designer to CCO: Sinan Dagli’s 17 Years at BSSP
Sinan Dagli joined BSSP as a junior designer in 2009. Now its CCO, he talks about the rule that kept…
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Panda Express in Fortnite, a Horror Film in the Oil Change Bay, and Other Notes From the Week After Advertising Week
Indie Spin: The one with a breastmilk savings account, an AR mural that pays the theater, and a search buyer…
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Was ist das? German Workers Get Paid Time Off to Play the Year’s Biggest Video Game
Instead of calling in sick for the November 19 launch, German employees can book a 3-day accredited course built around…
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That Cable Junk Mail You’re Getting? It’s Great as a Paper Crane
Bray & Co's Junk Mail Makeover for Fidium Fiber Internet turns the mailers cable companies keep sending into cranes, airplanes…