The independent agency world — news, work, people and thinking.
That Cable Junk Mail You’re Getting? It’s Great as a Paper Crane
Bray & Co's Junk Mail Makeover for Fidium Fiber Internet turns the mailers cable companies keep sending into cranes, airplanes and fortune tellers
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Publix celebrates Christmas Day birthdays in “Merry Birthday” holiday campaign with new AOR FIG
The touching spot sees a different take on celebrating the holidays.
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CMOs, Crisis Plans, and the Never-Normal Business of Staying Relevant
Indie Spin: The one with AI reshaping buying behavior, crisis readiness data, and why the CMO isn't dead after all.
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SuperHeroes’ Year 1 Lesson: Get Serious About Having Fun
The agency built 15 years of success on one question—how do we stay audacious while being responsible?
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The Solo Founder Who Waited Until He Was Ready to Fly
Alex Goulart's Fire Kite launched without co-founders, investors, or a team—just 20 years of preparation and one client
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The Year 1 Commitment That Shaped 22 Years of FerebeeLane
Josh Lane and Matt Ferebee promised never to miss payroll—that discipline became their foundation
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Rise New York’s Year 1: The Burnout That Led to Creating a New Creative Force
Flavio Vidigal quit due to burnout, went freelance, then realized he needed to actually build something with this crew
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What Party Land’s First Year Taught Them About Being Specific
Only doing comedy seemed reckless—8 years later, Matt Heath and Haley Hunter proved specificity wins
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The Brand’s Agent: Abalone Partners Sits on a Critical Side of the Talent Table
Three ex-TMA pros launched a consultancy that works exclusively for brands—and announced themselves with a Super Bowl Grand Prix
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Campaigns Can Get Stale After Round 3. Panda’s Aunties Ain’t That
Öpinionated keeps finding new ways to say food is love without repeating the format
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Media Mix Reality Checks and Other Strategic Recalibrations
Indie Spin: The one with measurement honesty, Gen Z pragmatism, and holiday commerce urgency.
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Ad Jargon Has Always Been Jacked Up. A Founders Creative Director Did Something About it
Katie Reid taught herself to code and built an 800+ term dictionary that makes the industry's confusing language accessible to…
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When Everyone Has the Same Tools, Different Wins (and Another Thing Is That)
Another Thing is built on a simple bet: that brands need to stop trying to stand out with the same…
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They Waited 15 Years to Make an Ad. Here’s Why That Worked
How Another Thing listened to what Mike's Hot Honey fans were already doing instead of manufacturing a brand story from…
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Why ‘Smart’ Wins Arguments and Reading the Room Wins Business
Three indie agency leaders shared what they learned about why clients choose partners—and what it costs to miss it
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They Wrapped Client Logos on a Demolition Derby Car and Destroyed Them on Purpose
Standard Practice bought a '92 Cutlass, named it Traffic Driver, and took "creating impact" to a new level
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The Prodigal Account Director Returns to Young & Laramore
Adrienne Strange returns as first SVP, Chief Client Officer after a decade building national brands at GSD&M
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Store Count Is a Vanity Metric and Other Truths Indies Are Actually Saying Out Loud
Indie Spin: The one with the %ACV hot take, 83% of travelers using AI to plan trips, and the agency…
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Scale Meets Soul: How BarkleyOKRP Built a 700-Person Indie That Refuses to Act Like One
A year and a half after merging Barkley and OKRP, the Big Indie model is proving that integration isn't about…