The independent agency world — news, work, people and thinking.
That Cable Junk Mail You’re Getting? It’s Great as a Paper Crane
Bray & Co's Junk Mail Makeover for Fidium Fiber Internet turns the mailers cable companies keep sending into cranes, airplanes and fortune tellers
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4 Hired Guns Start Their Own Band (Not Really, but You Get the Point)
KDSP launches with four W+K alums who spent years as hired guns—now they're writing their own hits
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When TikTok Comments Become National Campaigns, and Other Signs Indies are Moving Faster Than Ever
Speed wins. That’s the pattern emerging from Indie Agency News members this week—not just moving fast, but moving decisively when…
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TUX Creative House Can’t Stop Making Great W Hotels Work
Chloë Sevigny, Miranda Makaroff, Orville Peck—three episodes of brilliant storytelling
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The Creative Who Built a Grand Prix Winner Just Became INNOCEAN’s Global CEO
Jung A Kim took the helm after 19 years shaping its identity
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Super Nice Proves Kindness Is a Competitive Advantage
This Atlanta agency led by former VML CCO Jared Kozel is winning Delta, Kickstarter and more by leading with empathy…
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The Land of Misfit Experts: How X & O Turned Agency Frustration Into Speed
Two ex-agency leaders built a network of 140+ senior pros who solve problems in days, not months—without pitches, decks, or…
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Hatch Happily Takes the Problems Nobody Else Wants. And Keeps Growing in the Process
Weird projects, legacy brands, talent puzzles—this Boston agency solves what others won't touch
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They’re Not on the Westside. And That’s the Point
With deep East LA roots, Hyphenated taps the city's creative brilliance
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Why Product Value Beats Cultural Moments When Budgets Tighten
Michael Miller and Chris Noble have seen panic before. As co-founders of Consiglieri, they’ve spent careers on both sides of…
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Shortlists, Survival Strategies and the Comedy Business Case
Indie Spin: The one with agency recognition, CMO pressure points, and why laughter is a differentiator
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92% of Day Traders Lose. Acorns Bets on the Other 8%
New campaign led by Obsessed Media ditches moonshots for patient money and real customer stories
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It’s Not ‘Which Agency?’ It’s ‘Who Are My People?’
Learning the new competitive advantage
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Ad Jargon Intimidates New Talent. This Dictionary Makes it Less Scary
Katie Reid created something for every student too embarrassed to ask about industry terminology
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PrizePicks Puts AI on Your Team. Literally
Preacher paired Allen Iverson and Candace Parker with comedy for the perfect group chat dynamic
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Zambezi Made Pilates Feel Like Pilates Again
Club Pilates campaign strips away the aesthetic noise
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Algoland Skips the Whitepaper, Goes Straight to the Game
Blokhaus turned blockchain education into a 13-week adventure where learning happens by doing
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Your Sourdough Took Years to Perfect. So Did Their RICP
Their what? Exactly. Big Com helps The American College of Financial Services explain what those letters actually mean—for the first…
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Lilly Singh’s Got Amazon Deals and She’s Not Subtle About It
Why this Prime Big Deal Days campaign from Xpedition feels less like advertising and more like conversation