The independent agency world — news, work, people and thinking.
That Cable Junk Mail You’re Getting? It’s Great as a Paper Crane
Bray & Co's Junk Mail Makeover for Fidium Fiber Internet turns the mailers cable companies keep sending into cranes, airplanes and fortune tellers
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2 Agencies Join IKPN, Bringing Media Smarts and Social Expertise to the Network
Media planning meets social firepower in latest expansion
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Measurement That Moves the Needle (And Other Things That Shouldn’t Be This Hard)
Indie Spin: The one with conviction metrics, swicy culture, and the surprising ROI of treating different brands differently
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What Happens When Journalists Judge the Work. And Why It Matters
Epica's journalist-only jury changes how indies think about creative recognition
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How Indies Can Win at Awards (Without the Yacht Budget)
How to build better processes and make more informed awards decisions
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What Happens When Timothée Chalamet Steals a Car? Advertising Genius for Lucid
Giant Spoon's Ian Grody breaks down the brilliance
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Mother Bear Is a Band of Misfits With a Business Plan
When holding company dropouts meet client-side veterans, scaling brands win
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How 6 Conversations Beat $60 Billion in Data
Adam Wilson shows why talking to actual humans creates better briefs than algorithmic averages
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Red Door Interactive Built for the Corner of the Country That Plays Different
Reid Carr and his San Diego agency spent 23 years proving that independence isn't about being small—it's about being adaptable
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Why Humanity Beats Technology Every Time
Cannes Lions' biggest insight—craft, humor and storytelling remain undefeated
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270B Keeps Saying Yes When Everyone Else Says No
The Texas agency behind 11 straight Super Bowl digital campaigns for Avocados from Mexico
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How to Compete on Creative and Media Without Hiring 50 People
Why indie agencies win when they focus on ideas and partner on execution
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TogetherWith Acquires Raygun Agency
Raygun brings experiential and cultural storytelling to TogetherWith
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Fake Films, Real Friction, and the Death of Prompt Engineering
Indie Spin: The one with invisible representation, agentic AI, and why Amazon's $5 gambit matters
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Guesthouse Sacrifices a Printer for SAS
This is the first work for SAS from the indie agency
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PrettyLitter Launches Warm, Fuzzy & Humorous Campaign by Raindrop
The spots star an iconic feline actor and focuses on cat health
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This Romanian Agency Made a Perfume That Smells Like Fall
Tuio's PSL fragrance stunt drove 300% growth in Starbucks sign-ups and went viral on TikTok
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This ‘30 Under 30’ Shouldn’t Exist
Change the Ref and Founders created profiles of kids killed by gun violence
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The 275% Sales Bump Companies Get by Not Freaking Out
What Consiglieri's founders know about recession marketing