The independent agency world — news, work, people and thinking.
That Cable Junk Mail You’re Getting? It’s Great as a Paper Crane
Bray & Co's Junk Mail Makeover for Fidium Fiber Internet turns the mailers cable companies keep sending into cranes, airplanes and fortune tellers
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DUDE Wipes Takes a Giant Leap for Mankind’s Behind in New Campaign from Curiosity
And yes, Uranus made an appearance
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The Problem Isn’t Purpose. It’s the Pitch
Public Inc. finds why sustainable choices stall—and how brands can fix it
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How Yellow House Helped This Old House Find Its Social Voice
From butler to builder
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1 in 4 Cannes Wins Went Indie. The Better Story Is What Comes Next
The growing sense of belief, clarity, and earned confidence matters
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When Citrus Beverages Go Gorpcore (And Other Indie Agency Plot Twists)
The one with outdoor fashion collabs, Google VPs dropping wisdom, and FEMA crisis comms that actually work
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Star Wars Hawks Beer in Chile
Who doesn't love a beer ad insinuated into a classic movie?
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‘Don’t Plan a Trip’ Is the Plan
Cornett and Visit Dublin Ohio invite families to embrace spontaneity—no itinerary required
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Yes, We’re Biased. But This Is How You do a Refresh
Mrs&Mr brings a warm, flexible new look to King’s Hawaiian
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Show Off: Cameron’s Camera, Tongue Tattoos and a Talking Raccoon
We took last week off for the July 4th holiday, but we’re back to bring you a different kind of…
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Modern Fanatic Made a Godzilla Poster so Rare, Comic-Con Fans are Already Hunting it
Part promo, part social experiment, this drop is event catnip
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The Kiki/Bouba Effect and Other Contemporary C-Suite Concerns
Indie Spin: The one with linguistic personality tests, perma-swirl statistics, and million-dollar environmental fines
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Campaign Names Indie Agency News Members to 40 Over 40
A handful of Indie Agency News members have been named to Campaign's 40 Over 40 list.
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Team Win: Where Punk Ethos Meets Brand Performance
A fully remote indie studio helping legacy brands rethink what creative can do in video
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Performance Work, But Make It a Multi-Cam Comedy
MONOPOLY GO!’s latest campaign from Omelet turns user acquisition into a love letter to the ‘90s sitcom
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Hanson Dodge Again Partners with Milwaukee Institute of Art & Design for Summer Intern Program
Real-life assignments for actual clients
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Yes& Expands Its Reach—and Its Range
Two new acquisitions—Beacon and Hothouse—bring depth in B2B strategy and consumer-facing creative
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First the Rebrand. Now the Creative Lead Behind it Gets the Title
Austin Scott becomes CCO at Brandon—less a surprise, more a signal of what’s next
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Untamed: TBA Outdoors Sharpens its Identity—and Ambition
New name, building on exceptional momentum