The independent agency world — news, work, people and thinking.
That Cable Junk Mail You’re Getting? It’s Great as a Paper Crane
Bray & Co's Junk Mail Makeover for Fidium Fiber Internet turns the mailers cable companies keep sending into cranes, airplanes and fortune tellers
-
WorkInProgress and Sling Want You to Think Twice About Those “Free” Kittens
Nifty absurdity wins again
-
Antidote Didn’t Leave the System. They Outgrew it
After building one of the industry’s top health practices, they chose clarity over complexity
-
Protected: Demo – Coverage Recap
There is no excerpt because this is a protected post.
-
Cactus Restructures Leadership Team to Accelerate Growth
The 35-year-old agency sharpens its model to support client impact
-
King Tut Crashes the Gold Rush in Vaulted’s Latest
Fire Kite brings back their golden spokesman to offer treasure hunters a better deal
-
Beers With Friends Turned a Fast-Casual Rebrand Into a Lesson in Strategic Clarity
A look at a 5-day "beer run"
-
If Dogs Had Thumbs, They’d Rule the World. Meet the One Trying
Standard Practice goes all-in on Wowzer for WOW! Internet, proving that sometimes the weirdest ideas are the most beloved
-
OvareGroup Becomes TogetherWith Over Chicken and Malbec
Cannes is a place for celebration, but in some instances that isn’t on stage at the Palais. For Louisville-based OvareGroup,…
-
Show Off: Proud of These Pride Projects
Welcome back! Congratulations and cheers to all those who had a roaring good time at Cannes, from activations to awards.…
-
Ranch Dressing Reality Shows and Other Signs of Peak Creative Confidence
Indie Spin: The one with live dressing cams, AI guardrails, and leadership do-overs
-
Cannes Lions Day 5: Indies Dominate Film, Claim Grand Prix for Good
23 Film Lions and the festival's top purpose award cap a strong week for independent agencies
-
Cannes Lions Day 4: Indies Take 16 Lions in Business Categories
Serviceplan keeps winning as indies show strength in experience and strategy
-
Cannes Lions Day 3: Indies Win Big Across Media, Direct, PR & Creator Categories
65 Lions prove indies are built different
-
Indies at the Beach: Discussing Indie Media, Creative and AI Issues
Two panels of indie reps took to the stage at LBB Beach to talk about issues facing the indie agency…
-
Cannes Lions Day 2: INNOCEAN’s Grand Prix Leads 43 Indie Wins
Car-camera thriller earns South Korea's first Entertainment Lion as indies claim craft honors
-
Cannes Lions Day 1: Serviceplan’s Grand Prix Leads Indie Triumph
IAN members capture Print & Publishing's top honor as indies claim 24 Lions
-
Empty Purpose Is Dead: Tom Morton on What Brands Must Do Now
From the Terrace Stage at Cannes Lions, Narratory Capital’s founder lays out the blueprint
-
Lee’s Hoagie House Channels the Philly Vibe
There’s a lot to unpack in this retro local spot from what is now a regional chain in Eastern Pennsylvania…