The independent agency world — news, work, people and thinking.
That Cable Junk Mail You’re Getting? It’s Great as a Paper Crane
Bray & Co's Junk Mail Makeover for Fidium Fiber Internet turns the mailers cable companies keep sending into cranes, airplanes and fortune tellers
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Sky Bunk Beds, Maya Angelou’s Confession, and the 47% Loyalty Cliff
Indie Spin: The one with Air New Zealand's NYC stunt, two Webbys for an AR project, and a $420M gaming…
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Step-Counting Chickens, Rethink at the Top of the A-List, and an Honest Earth Day
Indie Spin: The one with Webby sweeps, 21,000 chicken steps, and a 25-year exit interview.
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Gus Lands Lovesac as Co-Founders Step Into CEO and CCO Roles
Pablo NYC alum Maxie Etess joins as Head of Account Management as the five-year-old indie agency formalizes its senior-led model
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Cerulean’s Second Coming, Bruce the Goat, and a Mountain of Pencils
Indie Spin: The one with a Green Mountain goat, CMOs as first responders, and Gen Z's split verdict on kids.
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Privacy Premiums, Emmy Nods, and the Agency That Opened a Flower Shop
Indie Spin: The one with Response Media's HBR data, Colossus's Jon Stewart moment, and SuperBloom's retail experiment.
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No AI. No Shortcuts. Good Conduct Hand-Built Go Raw’s Breakout Spots
Denver's Good Conduct swaps software for hand-crafted latex in Go Raw's first national campaign after 22 years
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Candy-Crushed Arenas, Cinematic Shopping Lists, and the 39% of Agency Contracts That Forgot About AI
Indie Spin: The one with the anti-nicotine campaign terrifying the internet, the feature-length hot sauce film, and the metric that…
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SuperBloom House’s 5th-Birthday Move? Open a Shop and Give the Artists All the Money
Inside Flower Shop — the agency's new quarterly capsule store, kicked off with Chuck Anderson of NoPattern Studio.
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Horse-Powered Travel Planners and Other Reasons the Indie World Doesn’t Do Boring
Indie Spin: The one with predictive creator math, a Kentucky Fried three-peat, and a zombie game announcement nobody saw coming.
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Gus Turned Its Office Into a Tattoo Parlor. People Left With Permanent Ink
The Lower East Side creative strategy shop honored its space—a former tattoo parlor—with a Friday the 13th flash night.
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Record Players, Mob Bosses, and AI’s Privilege Problem
Indie Spin: The one with nuclear submarine vodka, a fake construction site in Soho, and 83.6% of shoppers who can't…
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Alien Holograms, Spaghetti Westerns, and a 90-Year-Old Party Expert
Indie Spin: The one with the six-peat, the cold beer obsession, and the tomato takeover.
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Scissors Over Algorithms and the Burger King President Who Picks Up When You Call
Indie Spin: The one with the Fast Company sweep, invasive fish rebranding, and a concussion you can play.
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A 100-Year-Old Brand’s First Campaign Runs on Sourdough and Gut Instinct
Birmingham indie Big Communications built a humor-driven national campaign for a 100-year-old financial institution.
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Why Your AI Strategy Might be a Subscription, and Not a Strategy
Laughlin Constable and Universal Agents Built an AI Operating System That Turns Agency Talent Into Proprietary IP
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Eden Collective Was Hired for One TV Channel. Now They Run Humann’s Entire Media Strategy.
A 90-day engagement exposed the hidden cost of siloed media — and turned a channel gig into a full strategic…
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Brainrot, Dead Campaigns, and the Radical Candor That Moved PG&E’s Trust Score 17 Points
Indie Spin: The one with uncomfortable client meetings, AI-invisible brands, and a creative director who learns more from dead campaigns…
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Your Case Study Has 15 Seconds. A Cannes Insider and a Grand Prix Strategist Explain What to Do With Them
Two awards veterans break down category selection, case study storytelling and the budget-first approach for awards season.