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    Author: Doug Zanger

    Doug Zanger is the founder and editor-in-chief of Indie Agency News. He is also the founder of the Creative Bohemian consultancy, lives in the Pacific Northwest and is insufferable about it.
    Black background with white text: Open Mic. Guess Wed Better Talk About This Omnicom/IPG Merger, Right? Left side shows a white microphone icon. INDIE AGENCY NEWS logo appears in bottom right corner.

    The Omnicom/IPG Merger From the Independent Agency View

    There's definitely some good, and some not-so-great
    zanger
    Doug Zanger December 23, 2024
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    Slide with the title Buttoning Up Your Agency for 2025: Financial Trends and Tech, subtitles, and logos for AvidXchange and Indie Agency News on a gray background, spotlighting key financial trends to watch in 2025.

    Recap: The Financial and Tech Trends to Button Up Your Agency for 2025

    A great roadmap from AvidXchange
    zanger
    Doug Zanger December 23, 2024
    Aerial view of surfers riding waves near a sandy beach, with STONE OWL text over the ocean and Meet an Indie Agency and INDIE logos on the bottom border.

    Meet an Indie Agency: Stone Owl Consulting

    Creating better brand futures
    zanger
    Doug Zanger December 22, 2024
    Black-and-white photo of a palm tree-lined urban street with Zambezi text at top and Meet an Indie Agency and INDIE Agency News at bottom.

    Meet an Indie Agency: Zambezi

    Roots in sports and culture, growing all kinds of brands
    zanger
    Doug Zanger December 22, 2024
    City skyline at dusk with illuminated bridge in foreground; logos for ikpn and Indie Agency News; text reads Meet an Indie Agency.

    Meet an Indie Agency: IKPN

    Investing in indie futures
    zanger
    Doug Zanger December 22, 2024
    Sunset view over a city skyline and waterfront with the hunterblu logo in blue; text reads Meet an Indie Agency, INDIE Agency News at the bottom.

    Meet an Indie Agency: hunterblu

    A long journey together!
    zanger
    Doug Zanger December 22, 2024
    Black background with white text: Meet Indie Freelancer Toby Brewer, Los Angeles. Below is a photo of a man with short hair and a beard. INDIE logo in bottom left corner.

    Meet an Indie Freelancer: Toby Brewer

    A Creative Journey from Culinary Arts to Advertising
    zanger
    Doug Zanger December 20, 2024
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    Two people embrace closely in a warmly lit room, one with straight dark hair and the other with curly hair, capturing an emotional moment that could perfectly highlight a heartfelt holiday campaign for Klick.

    The Best Use of AI Yet? Rich Levy on Klick’s Heartwarming Holiday Campaign

    Y'all made us cry again?!
    zanger
    Doug Zanger December 20, 2024
    0 Comments
    A monarch butterfly rests on a white dotted migration path map, with the text Butterfly Superhighway and project information displayed on a blurred nature background—featured in this weeks IndieWork Weekly.

    IndieWork Weekly: Come for the Monarch Milkshake, stay for the Rumpumpum Punch

    Another week of lovely stuff
    zanger
    Doug Zanger November 21, 2024
    Slide with text: Some Kraken Great Work for Clients + Creating the Timothée Chalamet Lookalike Contest. Features client logos and #indiework Live.

    A Creative Recap in 2 Parts: The Timotheé Chalamet Lookalike Contest and Great Work for the Seattle Kraken

    Yeah, it was random
    zanger
    Doug Zanger November 18, 2024
    Two people, Doug Zanger and Natalia Fredericks of Party Land, are speaking in a virtual interview, each framed in separate video call windows with their names and job titles displayed.

    Friday F**kabout: Natalia Fredericks of Party Land and the Ha Ha

    She's speaking this week in LA
    zanger
    Doug Zanger November 18, 2024
    Black background with a red and blue abstract logo, featuring the text “Lookit, Wicked Good Work from Boston” and “#indiework Live INDIE AGENCY NEWS” in white and blue fonts—showcasing creative talent straight outta New England.

    Recapping Some Wicked Good New England Creative

    The 63rd Hatch Awards had some heavy hitters
    zanger
    Doug Zanger November 18, 2024
    People stand and talk at a brightly lit bar decorated with colorful neon lights and a large screen displaying Photos from the INDIE TOP 40 in the background. Shelves of liquor bottles line the back wall.

    Reliving the First Ever Top 40: Photos and Video

    Let's enjoy some great photos and video
    zanger
    Doug Zanger November 11, 2024
    A black graphic with green text reads, Why Producers are an Independent Agencys Secret Advantage. Logos for Noco Ltd and Indie Agency News with the hashtag #indiework Live are shown, spotlighting business growth.

    Unlocking the Untapped Business Growth Power of Producers in Independent Agencies

    This extensive study is the first to focus on producers' roles
    zanger
    Doug Zanger October 28, 2024
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    A SMALL female boxer with red gloves and a determined expression trains in a gym. Subtitles read: Assume that I can hit harder.

    #1: SMALL for Coordown

    Assume That I Can
    zanger
    Doug Zanger October 22, 2024
    A dark auditorium with an audience facing a large screen displaying a close-up of a device, the letter R, and the text September 2023—an event hosted by DCX Growth Accelerator.

    #2: DCX Growth Accelerator + Gus for Back Market

    Meet The R
    zanger
    Doug Zanger October 22, 2024
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