Soak up some holiday cheer in this week’s roundup of the best #IndieWork of the week. (We’re biased, of course, because it’s all the kickass work from our Indie Agency News members.
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Pereira O’Dell for Coca-Cola
Coca-Cola’s ongoing “Holidays Are Coming” campaign has an AI-powered reboot from Pereira O’Dell’s Silverside AI lab, which used genAI tools like Stable Diffusion and Director Magic to recreate the 110 versions of the spot across 27 localized markets—all featuring the brand’s iconic Christmas Truck. Let’s just say that there are a few thoughts (and think pieces) about this work.
Read more from Adweek’s Brittaney Kiefer.
CONVICTS for Qantas
CONVICTS has scored a Hollywood Reporter nod for Qantas’ Aussietastic North American campaign, which features a voiceover by Chris Hemsworth and creative direction from Baz Luhrmann and Catherine Martin. The spot celebrates some of the best locations and stars from Down Under.
Lafayette American’s Butterfly Superhighway
Lafayette America is on a quest to ensure the survival of monarch butterflies by improving the public perception of one of the insects’ primary food sources: milkweed. Milkweed isn’t even a weed, but it’s often scourged from manicured landscapes as if it is one, threatening monarch migration. Lafayette’s beautifully designed project includes a website where people can vote on a new name for the plant—I went with “monarch milkshake” to help bring all the butterflies to the yard—as well as seed packets and educational cards all intended to revitalize a butterfly superhighway.
Tim Nudd has the story over at AdAge.
Elite Media for American Family Insurance
Earlier this year, Elite Media and American Family Insurance announced Green Bay Packers quarterback Jordan Love as a brand ambassador, and now he’s on screen representing the brand’s “Life’s Better” platform. Love stars in a playful TV spot and a series of multimedia activations all about inspiring and protecting families’ dreams.
Glow for Warner Bros. Discovery
American Dad!’s cult-like following will receive its own album thanks to GLOW. The Greatest Hits album features a range of humorous songs that span genres, plus custom art, music videos and a social rollout just for fans.
Erich & Kallman for Cupcake Vineyards
You’ve seen Cupcake wines on the shelf, but do you admit to your oenophile friends that you sip the indulgently dubbed yet delicious brand at home? Maybe you should. Erich & Kallman throws the name in the face of skeptics in a witty campaign featuring an apt tagline: “Serious wine. Unserious name.” Love the blend of levity combined with the emphasis on sophisticated sis.
PREACHER for Foot Locker
Ever wondered why Anthony Edwards dunks so much? He does, in this gravity-defying spot by PREACHER for Foot Locker. The answer ought to be obvious given the brand, but either way, the ad’s worth a watch. Learn more at MUSE by CLIO.
Xpedition’s sold-out documentary debut
Xpedition’s documentary “All God’s Children” debuted as the centerpiece at DOC NYC, the largest documentary festival in America—and the screening sold out. Directed by Ondi Timoner and backed by Xpedition’s Doc Fund, the film explores the collaboration between Rabbi Rachel Timoner and Reverend Dr. Robert M. Waterman as they work to unite their Brooklyn congregations.
Drake Cooper for Challenge Dairy and Danish Creamery
Drake Cooper has butter in the bag.
Despite being on shelves for more than a century, Challenge Butter needed to—well, challenge more widely recognized brands in its category, so Drake Cooper is pointing to the most prominent feature of its packaging in this campaign: “The One With the Elk on It.”
Meanwhile, Babish of “Binging with Babish” fame (also known as Andrew Rea) shows off his dual personalities to emphasize Danish Creamery’s best Americanish and “Dane-ish” qualities.
Zambezi and the Minnesota Timberwolves
Decades of misery? Sort of. The Timberwolves now? Quite the opposite, especially with one of the NBA’s brightest stars, Anthony Edwards, running camp in the Twin Cities. This work is a new take on one of the state’s biggest pluses: being nice. The spot showcases authentic local culture and embodies the true spirit of Midwestern loyalty.
Omelet for Monopoly
It’s frankly staggering how much Hollywood talent Omelet has—let’s say, monopolized in this ad for game Monopoly Go. The star of the show is really Jason Momoa’s hair, though.
Karsh Hagan X DIA
This holiday season, Denver airport features Santa’s Layover Lounge, a holiday pop-up running with fun for every age, including themed cocktails, a hot chocolate bar, surprise visits from Santa and friends, and a donation to Make-A-Wish for every drink sold. I might have to stop by just for the Polar Expresso Martini and Rumpumpum Punch.
Work from beyond the IAN Network:
W+K NYC for MOMA: Mo art, mo magic. Check it out.
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Doug Zanger is the founder and editor-in-chief of Indie Agency News. He is also the founder of the Creative Bohemian consultancy, lives in the Pacific Northwest and is insufferable about it.
