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    Category: #indiethinking

    Illustration of a person holding a large mallet next to a calendar with dollar signs, suggesting financial planning, contract negotiation, or effective budgeting.

    How to Keep a Contract from Killing Your Margin 0 (0)

    Matchstick Legal’s Pricing Matrix puts numbers to the legal asks that eat your profit
    zanger
    Doug Zanger May 12, 2025
    0 Comments
    The image features bold gradient FOMOTOGO text, a film crew photo, a movie clapperboard, and info about scrappy production—showcasing how a creative agency can help you create content on a budget.

    Foul Mouth Creative’s “FOMO-TO-GO” is Scrappy Production With Purpose 5 (2)

    A new production built for speed, smarts, and just the right amount of chaos
    zanger
    Doug Zanger May 8, 2025
    0 Comments
    Illustration of a briefcase, pen, document, clipboard with checkmarks, upward arrow, and gears, symbolizing business planning, productivity, legal readiness, and organizational growth.

    Legal Readiness in the Age of Independent Agency M&A 5 (1)

    Matchstick Legal’s latest resources help independent agencies prepare for what’s next
    zanger
    Doug Zanger May 7, 2025
    0 Comments
    The Second City theater marquee displays Kids Summer Camp Now On Sale, pitching fun under a partly cloudy sky.

    How Independent Agencies Can Crush the Pitch: 10 Tough Lessons from a Search Consultant 5 (1)

    No holding back by Stephan Argent
    zanger
    Doug Zanger May 6, 2025
    0 Comments
    A projection screen displays a written statement about generative AI, innovation, and the speaker’s perspective on creativity versus efficiency in technology—highlighting insights relevant to indie agencies and the future of AI conversation.

    For Indie Agencies, This Might Be One of the More Useful AI Conversation Yet 3.8 (4)

    Forget the buzzwords—Taryn Southern and Nilesh Ashra offered a smart, weird, and refreshingly useful look at AI in the agency context
    zanger
    Doug Zanger May 5, 2025
    0 Comments
    A composite image shows the skyline of a modern city with mountains in the background above, and its sister city—a coastal town with colorful buildings and a prominent church—below, highlighting their connection across time zones.

    Across Time Zones, On the Same Wavelength: Sister Cities for Q2 0 (0)

    Indie Agency News members finding common ground, one unexpected match at a time
    zanger
    Doug Zanger May 5, 2025
    0 Comments
    A woman smiling in the lower right corner with text above her that reads, God-is Rivera is BACK to shake things up! on a purple background.

    God-is Rivera is Back! And She’s Ready to Shake Things Up 0 (0)

    Burrell's new Chief Strategy Officer brings her energy and vision to the historic agency
    zanger
    Doug Zanger April 27, 2025
    0 Comments
    A blue sky with scattered clouds and birds flying; large white text reads Pitch Black across the top, hinting at black ideas and a powerful platform above the serene scene.

    Pitch Black’s New Era: An Event Grows Into a Powerful Platform for Black Ideas 0 (0)

    How Stephen Green and Eleazar Ruiz are redefining opportunity from Portland to the world
    zanger
    Doug Zanger April 27, 2025
    0 Comments
    Two small stones balanced on a flat rock, which is positioned atop a pointed stone against a blurred coastal background at dusk—symbolizing balance in a budgeting battle, just like finding stability with an AI budgeting tool.

    Bringing AI to the Budgeting Battle with a Fresh New Tool 0 (0)

    Noble People's Budget Balancer is designed to ease the tension between CMOs and CFOs
    kob
    Kyle O'Brien April 27, 2025
    0 Comments
    Two people are shown in grayscale at the bottom left corner on a gray background. The word Mythology and an orange symbol appear above their heads, evoking a sense of cultural strategy and storytelling.

    From Connecticut Pizza to Cultural Strategy: A Two-Fer Chat with Kim Haxton and Andre Picard 0 (0)

    Philosophy, pizza, and some seriously good advice
    zanger
    Doug Zanger April 24, 2025
    0 Comments
    Collage of photos showing an outdoor fitness park with orange exercise equipment, people working out, informational signs, and Grenade promotional materials for the Get Outside. Upgrade Your Outside. campaign in the Canadian protein bar market.

    Standing Out in a Sea of Sameness: How Grenade Broke Through the Canadian Protein Bar Market 5 (1)

    UK's #1 breaks in and breaks out
    stevefusecreate-com
    Steve Miller April 23, 2025
    0 Comments
    Green background with large black text reading “Year 1.” Below, smaller text says, “Hosted by: Christian Gani, Partner @ Outerkind.” “UNCHARTED STUDIO” is centered at the bottom, reflecting a modern agency exploring Uncharteds Territory.

    Uncharted’s Territory: Redefining the Modern Indie Agency 0 (0)

    How three friends built a nimble, culturally fluent shop that’s challenging outdated norms and leaning into purposeful disruption
    zanger
    Doug Zanger April 22, 2025
    0 Comments
    Three men, Doug Zanger, Mike Densmore, and Bennett Johnson, join a creative virtual video call with labeled name tags; INDIE branding appears in the top right corner.

    A New Chapter That Feels Like Quirk (Creative) 0 (0)

    With fresh leadership and a clear creative vision, the agency builds on what works—and keeps things personal along the way
    zanger
    Doug Zanger April 21, 2025
    0 Comments
    An illustration of a person with dark hair and a red shirt sitting at a table, looking at a sheet of paper with charts and text, capturing the moment they think like a juror to gain valuable jury insights.

    The Cannes Lions Inside Skinny: How to Think Like a Juror 0 (0)

    A look inside the minds of the judges
    zanger
    Doug Zanger April 21, 2025
    0 Comments
    A virtual panel discussion with four participants—Doug Zanger, Kyle O’Brien, RC Walker, and Molly McKinney Walker—appearing in separate video call windows to share insights on Indie Growth.

    Indie Growth by Design: How La Storia Took the Long View 0 (0)

    Calculated persistence is the key
    zanger
    Doug Zanger April 21, 2025
    0 Comments
    View of the Space Needle from below against a cloudy sky, with text promoting PB& and Chihuly Gardens and Glass—celebrate Seattles icons while discovering the value of a Good Brief for Indie Agency News.

    Good Brief! How PB& Got a Quality RFP and Is Helping Reframe Seattle’s Icons 0 (0)

    The Space Needle and Chihuly Garden and Glass Museum focus on the future
    zanger
    Doug Zanger April 21, 2025
    0 Comments
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