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    Category: #indiethinking

    A composite image shows the skyline of a modern city with mountains in the background above, and its sister city—a coastal town with colorful buildings and a prominent church—below, highlighting their connection across time zones.

    Across Time Zones, On the Same Wavelength: Sister Cities for Q2 0 (0)

    Indie Agency News members finding common ground, one unexpected match at a time
    zanger
    Doug Zanger May 5, 2025
    0 Comments
    A woman smiling in the lower right corner with text above her that reads, God-is Rivera is BACK to shake things up! on a purple background.

    God-is Rivera is Back! And She’s Ready to Shake Things Up 0 (0)

    Burrell's new Chief Strategy Officer brings her energy and vision to the historic agency
    zanger
    Doug Zanger April 27, 2025
    0 Comments
    A blue sky with scattered clouds and birds flying; large white text reads Pitch Black across the top, hinting at black ideas and a powerful platform above the serene scene.

    Pitch Black’s New Era: An Event Grows Into a Powerful Platform for Black Ideas 0 (0)

    How Stephen Green and Eleazar Ruiz are redefining opportunity from Portland to the world
    zanger
    Doug Zanger April 27, 2025
    0 Comments
    Two small stones balanced on a flat rock, which is positioned atop a pointed stone against a blurred coastal background at dusk—symbolizing balance in a budgeting battle, just like finding stability with an AI budgeting tool.

    Bringing AI to the Budgeting Battle with a Fresh New Tool 0 (0)

    Noble People's Budget Balancer is designed to ease the tension between CMOs and CFOs
    kob
    Kyle O'Brien April 27, 2025
    0 Comments
    Two people are shown in grayscale at the bottom left corner on a gray background. The word Mythology and an orange symbol appear above their heads, evoking a sense of cultural strategy and storytelling.

    From Connecticut Pizza to Cultural Strategy: A Two-Fer Chat with Kim Haxton and Andre Picard 0 (0)

    Philosophy, pizza, and some seriously good advice
    zanger
    Doug Zanger April 24, 2025
    0 Comments
    Collage of photos showing an outdoor fitness park with orange exercise equipment, people working out, informational signs, and Grenade promotional materials for the Get Outside. Upgrade Your Outside. campaign in the Canadian protein bar market.

    Standing Out in a Sea of Sameness: How Grenade Broke Through the Canadian Protein Bar Market 5 (1)

    UK's #1 breaks in and breaks out
    stevefusecreate-com
    Steve Miller April 23, 2025
    0 Comments
    Green background with large black text reading “Year 1.” Below, smaller text says, “Hosted by: Christian Gani, Partner @ Outerkind.” “UNCHARTED STUDIO” is centered at the bottom, reflecting a modern agency exploring Uncharteds Territory.

    Uncharted’s Territory: Redefining the Modern Indie Agency 0 (0)

    How three friends built a nimble, culturally fluent shop that’s challenging outdated norms and leaning into purposeful disruption
    zanger
    Doug Zanger April 22, 2025
    0 Comments
    Three men, Doug Zanger, Mike Densmore, and Bennett Johnson, join a creative virtual video call with labeled name tags; INDIE branding appears in the top right corner.

    A New Chapter That Feels Like Quirk (Creative) 0 (0)

    With fresh leadership and a clear creative vision, the agency builds on what works—and keeps things personal along the way
    zanger
    Doug Zanger April 21, 2025
    0 Comments
    An illustration of a person with dark hair and a red shirt sitting at a table, looking at a sheet of paper with charts and text, capturing the moment they think like a juror to gain valuable jury insights.

    The Cannes Lions Inside Skinny: How to Think Like a Juror 0 (0)

    A look inside the minds of the judges
    zanger
    Doug Zanger April 21, 2025
    0 Comments
    A virtual panel discussion with four participants—Doug Zanger, Kyle O’Brien, RC Walker, and Molly McKinney Walker—appearing in separate video call windows to share insights on Indie Growth.

    Indie Growth by Design: How La Storia Took the Long View 0 (0)

    Calculated persistence is the key
    zanger
    Doug Zanger April 21, 2025
    0 Comments
    View of the Space Needle from below against a cloudy sky, with text promoting PB& and Chihuly Gardens and Glass—celebrate Seattles icons while discovering the value of a Good Brief for Indie Agency News.

    Good Brief! How PB& Got a Quality RFP and Is Helping Reframe Seattle’s Icons 0 (0)

    The Space Needle and Chihuly Garden and Glass Museum focus on the future
    zanger
    Doug Zanger April 21, 2025
    0 Comments
    White text on a black background reads, How I Pick Agencies—Russell Barnett, Past CMO @ My/Mochi, shares his insights on how indies pick agencies, with the Indie Agency News logo in the lower left corner.

    How I Pick Agencies (and What Indies Need to Know): Russell Barnett 5 (1)

    From brands like Mike’s Hard Lemonade, Popchips, Gardein, and My/Mochi, understanding trust and clarity
    zanger
    Doug Zanger April 17, 2025
    Two men, labeled Christian Gani and Adam J. Wilson, speak in a split-screen video call. Art, skateboards, and the Indie Agency News logo appear alongside a mention of Year 1 at D/CAL in the corner.

    Believability Over Buzz: Adam J. Wilson on Year 1 of D/CAL 0 (0)

    The latest episode, hosted by Christian Gani
    zanger
    Doug Zanger April 17, 2025
    Cartoon illustration of a rolled-up Scope of Work (SOW) document with a face, red gloves, and a puzzled expression, shrugging its shoulders for legal clarity.

    SOWs, MSAs and More: Adding Legal Clarity for Indies 5 (1)

    Matchstick Legal partner Jen Becker breaks it down
    zanger
    Doug Zanger April 16, 2025
    A journal titled The Gratitude Journal and a cup of iced matcha rest on a closed silver MacBook on a white rumpled bed, capturing the essence of living better through mindful reflection.

    The Psychology of Wellness Marketing: Why ‘Living Better’ Sells 0 (0)

    Wellness brands aren’t just selling products—they’re selling better versions of ourselves.
    melissa-pardomoontide-agency
    Melissa Pardo April 9, 2025
    A golden retriever wearing a suit jacket, dress shirt, and striped tie stands facing the camera on a city street, exuding confidence and showing no fear—ready for the corporate jump ball.

    Jump Ball: OpenAI 4o is Nothing to Fear…Maybe 0 (0)

    Mixed results and opportunities
    kob
    Kyle O'Brien April 9, 2025
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