Indie Work Showcase

A billboard shows a person wearing medals with the text: I’ve been called a lot of things. Most recently, champion. Created by Barrett Hofherr for Special Olympics Northern California.

#34: Barrett Hofherr for Special Olympics Northern California

Do Something Special

Doug Zanger October 22, 2024

Three scenes feature a person in a large, purple cartoon costume named Lily—one with a group, one at a door, and one with a girl at a birthday table. Text reads Living with Lily. Inspired by the playful style of Loop for Duolingo.

#35: Loop for Duolingo

Living With Lily

Doug Zanger October 22, 2024

#36: Storythings for Global Payroll Association

Phoenixed: Inside Canada’s payroll disaster

Doug Zanger October 22, 2024

#37: Klick Health for NextMed Health

Lifesaving Radio

Doug Zanger October 22, 2024

#38: Hook for Google

Project Relate Site

Doug Zanger October 22, 2024

A person walks past posters on a graffiti-covered wall; one features doctors from Maimonides Health in conversation, while the other, created by Partners + Napier, shows a woman jogging by a bridge with health-related messages.

#39: Partners + Napier for Maimonides Health

My Bkln. My Care. Maimonides.

Doug Zanger October 22, 2024

Two drag performers in colorful outfits pose in front of a vibrant Max display window; one holds a large decorative fan, and both are smiling.

#40: Lupine Creative for Max

Max Presents: The Art of Drag

Doug Zanger October 22, 2024

Five people in matching red uniforms stand outdoors, pretending to play bugles, with a red KFC banner and trees behind them—a playful nod to the Chicken War spotted by IndieWork Weekly.

IndieWork Weekly: All Buns are Off as the Next Chicken War Commences

Highdive goes for it for KFC

Doug Zanger October 17, 2024

A collage of four Halloween-themed house porch scenes with neon text overlays, featuring decorations, pumpkins, glowing lights, and a subtle Airheads-scented twist. Curated by IndieWork Weekly for festive inspiration.

IndieWork Weekly: An Airheads-Scented Foot Odor Antidote

Plus: Indies get real (and a little cheeky) about young athletes’ mental health

Jess Zafarris October 11, 2024

Split image shows a person holding a letter addressed to fast food giant In-N-Out on the left and a billboard reading Congrats on #2, IN-N-OUT on the right, both from Habit Burger Grill. Seen in IndieWork Weekly.

IndieWork Weekly: In-N-Out Gets Knocked Down a Peg

Plus, IndieWork hits Broadway

Jess Zafarris October 4, 2024

White text on a dark blue background reads: Meet the Finalists! Indie Agency News Top 40.

Meet the 2024 Indie Agency News Top 40 Finalists

Holy cow, that was something

Doug Zanger October 2, 2024

IndieWork: The Ghost of Blockbusters Past

Plus, civitas scores with Apple TV

Doug Zanger September 26, 2024

A billboard with a pastel gradient background displays the text Even lifelong Angelenos can Get LA’d. promoting KCRW 89.9 FM and IndieWork Weekly, with palm trees and buildings in the foreground.

IndieWork Weekly: Party Land Shows Us How to Get LA’d

Plus, Indie Agencies of the Year according to Cannes

Jess Zafarris September 20, 2024

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A man wearing yellow ear protection and glasses stands in front of a target practice sheet at an indoor shooting range, ready for his next Sh*t Shot.

IndieWork Weekly: Sh*t Shot and Dancin’ Danson

And get a load of this walrus!

Jess Zafarris September 13, 2024

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A person dressed as a ghost hovers in front of a house with a large tree branch fallen onto the porch, while another person stands in the foreground, clutching an issue of IndieWork Weekly.

IndieWork Weekly: Highdive Summons State Farm’s Nightmare, and Preacher’s Texas Cowgirl Has a Lot to Say

How much game would GameChange change if a GameChange could change games? It’s Variable.

Jess Zafarris September 5, 2024

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A person in cowboy attire rides a horse in an outdoor arena, with large blue text that reads HOO HAA overlaying the scene, highlighting IndieWork and breaking the stigma around unique self-expression.

IndieWork: Dismantling FemHealth Stigma, One Hoo-Ha at a Time

How do you sell a product that helps people manage vaginal odor if you can’t use the word “vaginal”?

Jess Zafarris September 3, 2024