Hey hey, it’s Thursday, and whether you’ve got the hang of it or not, we have a selection of delectable work from our members here for our #IndieWork roundup.
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Party Land for KCRW
Party Land invited Angelenos to—well, party, in a manner of speaking—with an eye-catching media magnet of a campaign inviting people to “Get LA’D.” The outdoor ads for radio station KCRW are unmissable in color scheme, typography and theme, and fly the flag of LA’s culture with a healthy dose of bright, cheeky humor that only Party Land could deliver.
Read more about it from The Los Angeles Egotist.
Indie Agencies of the Year According to Cannes Lions
Major congrats to our members Klick, Serviceplan Group, Tombras and Mother, who are among Cannes Lions’ top 20 Independent Agencies of the Year, honoring “agencies thinking bigger, pushing further and innovating more often than any others – coming from every corner of the globe, and winning with work from every specialism and niche.”
Bravo!
Oberland for Michaels
Many a social media pundit bemoans the premature ejackolantern seen across retail locations as early as mid-July, but with Sept. 13th having fallen on a Friday this year, there’s no doubt that spooky season is already in full swing. Oberland hit us with some smashing horror movie tropes as the craft chain invites makers to get their Halloween game on.
Haymaker for Amazon Fire TV
Haymaker goes straight for the jugular in this Planet of the Apes-reminiscent work that honors one of humanity’s most relatable relatives. The CGI orangutans, crafted by The Mill in this spot directed by Paul Briganti of RadicalMedia, aren’t quite as demure and respectful as the real animals one sees in nature documentaries.
WorkInProgress for Boost Mobile
This spot gets meta and reminds us of Zoolander, showing a team at Boost deciding which person among them will be the hand model to promote the new iPhone 16 Pro’s running on Boost Mobile’s 5G network.
Serviceplan for Rainbow Wool/LSVD+
More than 1500 species of animals have been documented having gay sex, and homosexual behavior in sheep, in particular, has been documented for years, showing that around 8-10% of rams court males rather than females, while 18 to 22% of rams are bisexual. (Or, as this video puts it, “around 1 in 12 sheep is gay.”) Unfortunately, that means rams that won’t reproduce have shorter lifespans. So Serviceplan and several other orgs have worked with NGO The Federation Queer Diversity in Germany (LSVD⁺ – Verband Queere Vielfalt) to source wool from gay rams saved by gay farmers to make a fashion line called Rainbow Wool.
PB& for Visit Seattle
PB& is at it again, this time taking on book bans with Visit Seattle’s latest “#Bookmarked” campaign—because nothing attracts book lovers like a little literary rebellion. Featuring banned local authors such as Jewell Parker Rhodes and Shawn David Hutchinson, the campaign has Seattle icons reading censored works and reminding us that in this city, “your story matters.” PB& hopes to zoom perceptions of Seattle out and showcase its commitment to creative defiance and literary badassery.
Read more via MediaPost’s Marketing Daily.
Agency Noir for Greater Seattle Partners
Agency Noir is also helping Seattle out with an all-new website at greater-seattle.com that highlights the city’s economy, businesses and history of innovation in science, aerospace and manufacturing.
PJX Media for Beats by Dre
Following a vicious billboard battle across LA and NYC, Kim Kardashian claimed victory over Jimmy Fallon—with help from PJX—in securing the inspiration for the next Beats by Dre.
Left Off Madison for Ajinomoto Foods North America
Is there any greater pinnacle of CPG achievement than placement in Costco? (Yes, I’m a little biased.) Left Off Madison leaves mouths watering for gyoza with this spot promoting Ajinomoto’s Costco-exclusive offering.
Propac Agency for Duke’s
Step aside, Hellman’s. This work by Propac for Duke’s Mayo hit the SEC (or SEC-adjacent) scene with experiential magic in Charlotte, NC, as NC State faced the University of Tennessee.
Fortnight Collective for Noodles & Company
After three years of fans bemoaning the loss of their beloved steak stroganoff from Noodles and Company’s menu, the high-demand dish has been turned “stroganon.” Na zdorovie!
Quirk Creative for Harry’s Inc.
Quirk’s latest work for Harry’s is all about keeping shaving costs and stubble down. Smooth.
Karsh Hagan for Visit Denver
Here’s a nice look behind the scenes from Karsh Hagan for its latest Denver tourism celebration. We love a look beyond the curtain.
TwoTango Collaborative
A little something from outside the Indie Agency News membership. Two Tango’s latest campaign for the Virginia DMV uses CGI ducks to remind pedestrians they aren’t nearly as cute—and should definitely pay more attention when crossing the street. With a cheeky nature doc vibe, the “You Are Not a Duck” campaign turns distracted walking into a public safety moment, making it clear: no one’s swerving for you as they do for ducklings.
Give it a look here!
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Jess Zafarris is the author of two books, Once Upon a Word and Words from Hell, with a third forthcoming in 2025. She has contributed to three other books on topics such as social media and gaming. In the past year, she has been quoted in The New York Times and The Guardian, profiled in The Boston Globe, and interviewed on NPR and BBC World Service Radio. She speaks at conferences about writing careers and social media strategy. After 15 years in B2B and enthusiast media, she went independent to write and create content for organizations including Dictionary.com, PR Daily, Writer’s Digest, and Indie Agency News, as well as a host of communications and advertising agencies. Her podcast, Words Unravelled, has reached more than 2.5 million listeners, and her etymology videos are followed more than 100,000 word lovers.
