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    Category: Show Off

    Four people participate in a virtual meeting, each in separate video call windows. A logo reading INDIE Agency News is visible in the top right corner, highlighting a discussion on bold ideas and creative selling strategies.

    The Art of Selling Creative That Sounds Too Bold to Happen

    How Allen & Gerritsen and Quality Meats navigated from brainstorm to buy-in
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    Indie Agency News Team August 18, 2025
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    Screenshot of the Twitch Explorer page showing several live streams, with a main stream featuring three people seated in a vibrant streaming room and the chat in Spanish. Other streams are listed below as recommendations.

    Need Pastel Built a Streaming Room at a Festival and it Broke the Internet

    How the LA agency created something entirely new at Baja Beach Fest 2025
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    Indie Agency News Team August 18, 2025
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    A child looks out from the open door of a dark van parked near a building and utility poles on a cloudy day, finding creative oxygen for personal projects in the quiet moment.

    Creative Oxygen: When Personal Projects Save Your Professional Soul

    One Portland producer discovered that making her own film didn't just fulfill a creative dream—it transformed how she shows up at work
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    Doug Zanger August 13, 2025
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    Three posters promoting Confederation Centre, featuring historic and contemporary faces who once hated each other, bold text about selling democracy and Canadian identity, plus a striking photo of the Centre’s building.

    These Two Hated Each Other. Now They’re Selling Democracy

    FUSE Create resurrects Canada's feuding founders for coffee cup therapy
    editorialindieagency-news
    Indie Agency News Team August 13, 2025
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    A woman wearing a blue face shield receives a striped food bag from a worker inside a fast food restaurant.

    Lainey Wilson Goes Full Method Acting for Whataburger

    McGarrah Jessee disappears the Grammy winner into seven different Texans and somehow makes it look easy
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    Indie Agency News Team August 13, 2025
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    A doll with a somber expression holds a sign that reads REMEMBER HIROSHIMA while a person stands nearby in a dimly lit setting.

    When a 4-Year-Old’s Dad Gets Banned From Disneyland for Anti-War Art

    How DCX turned Hiroshima's 80th anniversary into a cultural moment that cuts through the noise
    zanger
    Doug Zanger August 13, 2025
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    A person atop a Genesis GV80 SUV shoots two bright, colorful light beams into the sky, with trees and a dramatic, cloudy background in this striking INNOCEAN USA scene.

    INNOCEAN USA Pulls Rainbows from the Sky for Genesis

    How the agency turned a child's imagination into luxury SUV magic
    editorialindieagency-news
    Indie Agency News Team August 8, 2025
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    A man wearing a brown fedora and brown jacket stands in front of green foliage, looking forward with a serious expression as a raindrop glistens nearby.

    Raindrop Proves You Can Have Fun With Anything—Even Bug Spray

    4 Emmy Awards, 2 Super Bowl spots, and helped turn Dr. Squatch from a $3 million soap startup into a $100+ million phenomenon
    zanger
    Doug Zanger July 31, 2025
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    A sandwich, known as a Bloody Sub, is being cut in half by a large metal blade labeled SHEETZ on a wooden countertop, with sauce splattering.

    Show Off: Spicy Straws, Booth Boots, and Bloody Subs

    Congratulations on your survival and hopefully thriv—thrival?—of another week. It’s another roundup of the best and brightest from our members! Already a member? Tell us…

    jesszafarrisgmail-com
    Jess Zafarris July 24, 2025
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    An ambulance is parked outside the Maimonides Health Bay Ridge emergency entrance on a sunny day, highlighting the importance of women’s healthcare at this vital facility.

    ‘None of Us Want a Photo Shoot Pushing a Watermelon Out of a Keyhole.’ Getting Real About Women’s Healthcare

    Partners + Napier had no time for the usual BS for Maimonides Health
    editorialindieagency-news
    Indie Agency News Team July 19, 2025
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    Two women play Flag Football on a field; one in a red jersey runs with the ball while the other in blue, inspired by LA28 excitement, tries to grab her flag.

    Flag Football Sets Its Sights on LA28

    Zambezi's "Chase Something" campaign positions sport for Olympic debut
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    Indie Agency News Team July 16, 2025
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    Three people stand indoors holding orange folders and notepads, facing a person whose back is visible in the quirky universe of a modern Boost Mobile office setting.

    WorkInProgress Keeps Building Boost Mobile’s Quirky Universe

    The campaign that keeps on giving ... us delightfully weird
    editorialindieagency-news
    Indie Agency News Team July 16, 2025
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    A woman with short dark hair wearing a floral-patterned shirt looks to her right, seated in front of a wooden headboard and a wall with a blurred green design, capturing the serene comfort of the Rest-Eze Dream Platform.

    FUSE Create Takes Their Dream Platform to New Heights with Rest-Eze

    Sleep-Eze's sequel tackles stress
    editorialindieagency-news
    Indie Agency News Team July 16, 2025
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    An older man with white hair, glasses, and a white suit—resembling the Colonel—stands in a kitchen, looking directly at the camera. Shelves with dishes and kitchen equipment are visible in the background.

    Highdive Makes KFC’s Colonel Dead Serious About Winning the Chicken Wars

    Vulnerability beats vanity with one of the brand's most honest campaign yet
    editorialindieagency-news
    Indie Agency News Team July 16, 2025
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    Aerial view of a winding motorsport racetrack with motorcycles racing at sunset, surrounded by grandstands and hills, showcasing creatività italiana and world-class design reminiscent of the GT World Challenge.

    La creatività italiana conquista il GT World Challenge: quando la velocità incontra il design

    Un weekend di pura adrenalina a Misano, dove 44 bolidi si sfidano mentre Valentino Rossi torna a casa. Ma cosa c'entra tutto questo con il mondo delle…
    kob
    Kyle O'Brien July 16, 2025
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    A man in a blue jacket stands in a museum exhibit hall, his curiosity piqued by a tiger statue and a mannequin dressed as a caveman—perhaps he’s seeking inspiration for DUDE Wipes’ new campaign.

    DUDE Wipes Takes a Giant Leap for Mankind’s Behind in New Campaign from Curiosity

    And yes, Uranus made an appearance
    editorialindieagency-news
    Indie Agency News Team July 14, 2025
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