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Consultant Corner: Awards Season: The Indie Playbook
Awards season is coming and most indie agencies approach it the same way every year — enter a handful of categories at the last minute,…
Indie Work Showcase: A 100-Year-Old Brand’s First Campaign
The American College of Financial Services has been training financial professionals since 1927. For nearly 100 years, they never ran a national advertising campaign. In…
Indie Thinking: When Creators Become the Strategy
The old influencer playbook is breaking. 90% of Gen Z say social media content drives what they buy, but 68% lose trust when creators promote…