Indie Thinking
Events
-
-
The AI Mediocrity Paradox: Why “Good Enough” Is Dead
Virtual Event"Slop" was named a 2025 word of the year for a reason. With 86% of ad buyers now using AI for creative and 70% having…
-
Vibe Marketing: Making the Intangible Tangible
Virtual EventFamiliar Creatures faced one of marketing's hardest problems with Crunch Fitness: "How do you make people FEEL a vibe through comms and advertising?" Research showed…
-
Don’t Treat People Like Efficiencies: A New Guide for Leaders
Virtual EventAd Age named Doe-Anderson one of the best agency cultures in the country in 2025. Their CEO John Birnsteel has said that employee tenure at…
-
Beyond the Rankings: Super Bowl Ad Truths
Virtual EventBy Monday morning, everyone will have the same Super Bowl ad rankings. USA Today's Ad Meter will crown its winners, social media will have picked…
-
Positioning Problem — When Your “Unique” Sounds Like Everyone Else
Virtual EventSaatchi and Saatchi, Publicis, ENGINE, and BUCK. He has sat on both sides of the pitch table — and he has seen firsthand how talented…
-
Indie Thinking: Tough Love as Strategy — The Conversation Most Agencies Skip With Founders
Virtual EventRoughly 90% of new CPG brands fail. In beverages, only 3% ever reach $10 million in revenue. Walk the floor at any Expo West or…
-
Indie Thinking: When Craft Makes Celebrity Optional
Virtual Event63% of this year's Super Bowl ads featured celebrities — up from 34% just a decade ago. A single cameo now costs $2 million to…
-
-
Indie Thinking: When Creators Become the Strategy
Virtual EventThe old influencer playbook is breaking. 90% of Gen Z say social media content drives what they buy, but 68% lose trust when creators promote…
-
Consultant Corner: Awards Season: The Indie Playbook
Virtual EventAwards season is coming and most indie agencies approach it the same way every year — enter a handful of categories at the last minute,…