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Indie Thinking: Tough Love as Strategy — The Conversation Most Agencies Skip With Founders
Roughly 90% of new CPG brands fail. In beverages, only 3% ever reach $10 million in revenue. Walk the floor at any Expo West or…
Meet an Indie Agency: Made Music Studio
Play the AT&T sonic logo in a room full of marketers and ask how long it has been around. They will consistently guess twice as…
Positioning Problem — When Your “Unique” Sounds Like Everyone Else
Saatchi and Saatchi, Publicis, ENGINE, and BUCK. He has sat on both sides of the pitch table — and he has seen firsthand how talented…