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Positioning Problem — When Your “Unique” Sounds Like Everyone Else
Virtual EventIAN TVSaatchi and Saatchi, Publicis, ENGINE, and BUCK. He has sat on both sides of the pitch table — and he has seen firsthand how talented…
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Meet an Indie Agency: Made Music Studio
Virtual EventIAN TVPlay the AT&T sonic logo in a room full of marketers and ask how long it has been around. They will consistently guess twice as…
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Indie Thinking: Tough Love as Strategy — The Conversation Most Agencies Skip With Founders
Virtual EventIAN TVRoughly 90% of new CPG brands fail. In beverages, only 3% ever reach $10 million in revenue. Walk the floor at any Expo West or…
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Meet an Indie Agency: Obsessed Media
Virtual EventIAN TVHere is a number that should bother every CMO: 20-30% of most media budgets are largely ineffective. Not underperforming. Ineffective. Barry Dan and Danny Weisman…
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Good Day Advertising: Your 1st Paying Project
Virtual EventIAN TVEveryone in this industry has a story about the moment it became real. Not the internship. Not the first day at an agency. The moment…
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Indie Thinking: When Craft Makes Celebrity Optional
Virtual EventIAN TV63% of this year's Super Bowl ads featured celebrities — up from 34% just a decade ago. A single cameo now costs $2 million to…
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Meet an Indie Agency: Powell Communications
Virtual EventIAN TV"We interview you like a therapist, we PR you like a publicist, and we plan like a strategist." That is Katy Hendricks, CMO of Powell…
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Meet an Indie Agency: TiNY
Virtual EventIAN TVThree co-founders. One rule: "As long as one other person agrees, that is democracy." Michael Stoopack, Mike Rovner and Tom Christmann built TiNY in New…
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