If you’re in Boise, Idaho (or have ever visited), you may have heard about the Treefort Music Fest, which takes place there – and in Utah – annually during the March Spring break. (And if neither applies, you’re about to learn a little about the Boise culture scene. You’re welcome.)
For this episode of #IndieWork, we dive into Freakfort, a really cool project created by Boise-based agency, Drake Cooper, that used web-based augmented reality to enhance festival-goers’ experience; showing local musicians and artists some love by pairing bands with animated murals.
IAN spoke with Drake Cooper’s Director of UX & Technology, Steve Norell, to learn more about the agency, the festival, the Boise market and how they made a music festival even more awesome with AR.
Check it out, and start planning your trip to Boise for next year’s festival!
In this episode, Steve takes us through:
- His agency background
- Background on Treefort festival in Boise
- The Freakfort project overview
- Leaning into the nerdy AR stuff
- The Boise market and how it has changed
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