You might not think about your sink everyday, even when you use it all the time. Same goes for your toilet, faucet and tub, but American Standard has been for the last 150 years.
The manufacturer is celebrating its 150th anniversary, and to mark the occasion, Hanson Dodge is debuting new work for the heritage brand. “Some Things Never Change” is the new brand campaign, and the work salutes the customers and pros who have used their products and invited American Standard into their homes. It boasts the new tagline, just designed for in-home signs: “Life. Love. Home.”
Earlier this year, American Standard fielded its “150th Down Payment Contest,” where 10 people earned $15,000 each to help with the payment of a new home. All they had to do was share their story of how having a warm, inspiring and inviting home of their own would change their life and the lives of those they love. Response surpassed expectations, with the number of submissions doubling its goals.
That contest helped pave the way for the campaign, which used insights to create statements in the work like, “150 years of locking the bathroom door” and “150 years of leaving dishes in the sink.”
The history of the company is juxtaposed with its the evolution of its products and keeping at the forefront of design trends.
“This anniversary would not be possible without the homeowners, pros and customers who, since 1875, have inspired us to evolve and innovate the space that we call home,” said Bridget Battistone, VP Brand Marketing at American Standard Americas. “These same products, in turn, inspire people – both those who live with them and those who install them – to feel more connected and more comfortable. Which inspires us all over again. And as the cycle continues, we can’t wait to see where we go next together.”
The multimedia campaign includes TV/video, digital display, social and audio. It will run through the end of the sesquicentennial year.
- About the Author
- Latest Posts
Kyle O’Brien is managing editor of Indie Agency News.
