Indie Agency Sister Cities Brings Markets Together

One of my favorite stories from this Indie Agency News journey so far comes from the journey back from Cannes.

I stopped in to see the awesome folks at Brandenburg in Reykjavik on a stopover coming home (highly recommended, by the way). I explained that I was working on a sister city program—and was curious to know which city they’d like to pair with to start.

Almost immediately, one of the Brandenburg team said, “Cincinnati.”

Now, Cincinnati is a fantastic city, but not necessarily one I expected a native Icelander to say without blinking an eye.

I asked why.

“Football,” he said.

After a pause, I blurted out, “You’re a Bengals fan?!”

Indeed, he is.

That started the list of city pairings for our new Indie Agency Sister Cities program, designed to unite Indie Agency News members.

How it works

• Below, you’ll see the market pairings (some have more than two markets due to geography).
• We’ll start connecting people this/next week.
• There are no rules; the only goal is for Indie Agency News members to connect and learn about each other’s work and what makes their markets unique.
• We ask that all markets connect at least four times when they are together.
• The markets are paired until the end of August, and then we’ll rotate them every two months starting in September.

Like most things Indie Agency News, the goal is to have fun and bring this community closer together.

We’ll keep track of things and share what people have learned about each other.

And, who knows? We may see a few folks from Iceland cheering on the Bengals in Cincinnati.

Indie Agency Sister City Pairings