2 Indies, 1 island: Ardmore Backs Bonfire
The Belfast group takes a stake in a Dublin original and opens the door to all-island scale
Category: #indiethinking
Compliance is real. Mediocrity is optional.
Inside Rx&O, the new healthcare vertical betting that pharma's red tape was never the reason the work got boring
StayGold: The Agency That Rebranded With a Song
An agency named Response spent years being mistaken for something it wasn't — so it changed its name, then wrote a tune to make it stick
AI Can Make Everything Now. This Makes Sure None of it Goes Off-Brand
BrandStudios.AI, founded by CMO Russell Barnett, scores every AI output against the brand's own standard and gates it before a human ever approves.
They Say That Indies Can’t Help Brands Scale. That’s a Bunch of Horse Kicks
Conagra calls on Cornett for its in-house media reboot across Slim Jim, Banquet, Marie Callender's and more iconic brands.
Flamethrowers, Machetes and the End of “It’s Not My Job”
INNOCEAN USA's Jason Sperling and behavioral coach Jen Ostrich on the limiting beliefs killing agency work — and the visceral, very on-fire way to g…
The Shopify Cart Capped at 1.0. Nobody Noticed.
Left Off Madison's Rob Douglas and Boris Litvinov bought their client's product and found out why the average basket had been sitting at one item for …
Where Not to Use AI Is the Real Decision
Wondersauce co-founder John Sampogna says agencies are pouring their best hours into the wrong AI work
Don’t Chase the Future. Shape It. – The Rise of Mid-America
Zac Pritchett, TRG's Chief Development Officer makes the case for mid-market, and middle America as a marketing growth area.
A Practitioner’s Fix for the Broken Healthcare RFP
A former CMO and a longtime agency leader on what's broken in the healthcare RFP — and the framework taking both sides seriously
Your Case Study Has 15 Seconds. A Cannes Insider and a Grand Prix Strategist Explain What to Do With Them
Two awards veterans break down category selection, case study storytelling and the budget-first approach for awards season.
When Creators Become the Strategy
Fohr CEO James Nord on why 'unexpected' replaced authenticity as the bar brands have to clear.
Why The Kindest Thing an Agency Can Do Is Say No
Sydney Tomasello of Fortnight Collective on why strategic honesty is the most valuable — and most avoided — service in the business.
Why Celebrity Is Insurance and Not a Strategy
Mike Bucchino of CYLNDR Studios on why the safest bet in advertising has nothing to do with famous faces — and the test that proves it.
Agency Positioning: Being Known for Something Beats Known for Everything
Howard Moggs has heard it all. “We work with clients big and small, across all categories.” “We create breakthrough work.” “We’re big agency talent in…
3 Agencies Just Told You Where They’re Headed Next
Highdive, Born and Raised and Allen & Gerritsen made leadership hires this week that have nothing to do with filling vacancies