#IndieThinking: Frame of Mind +Thoughts After the Production Shoot

Touching on Mental Health with Cactus and Talking Shoots with Elite Media

With May having been Mental Health Awareness Month, IAN thought it’d be the opportune time to catch up with Joe Conrad, Founder and CEO of Cactus, and host of Frame of Mind, an annual video series held weekly in the month focused on conversations around mental health and wellbeing with industry and brand leaders, with this year’s conversations looking into how they’ve made mental health core to their business.

Alas, timing wasn’t on our side when our own conversation was to take place. So, for this episode of #IndieThinking, we kicked it off and closed it out featuring Joe’s conversations with Mischief Partner and President, Kerry McKibbin, and Marcus Thomas’ CEO, Nancy Hill, respectively.

Given the high stakes/ high stress nature of the business, we could all use a reminder to check in, so give them a listen.

Also in this episode, we speak with Gati Desai Curtis and Jindai Joseph, Elite Media’s President and Executive Creative Director, in what turned out to be a bit of a “Meet an Indie Agency” and “Indie Thinking” mashup, as they briefly take us through a production shoot experience, give us some background on the team and share their own professional journeys and cultural learnings. R&B music heads may also get a kick – and potentially some playlist add-ons – out of this fun discussion!

Tune in. Take a breath (or two…or ten). Learn some cool things. Repeat.

In this episode of #IndieThinking, we:

Get to know Elite Media
Commit to an R&B listening party
Discuss the importance of community, especially Harlem
Find out what the agency learned coming off its latest shoot with American Family Insurance
Discover what Gati has learned in her first three months at the agency
Predict what we’ll be talking about a year from now about Elite Media
Shoutout underrated R&B artists
Dig into Cactus’ Frame of Mind mental health chats with Kerry McKibbin and Nancy Hill