Indie Thinking

Indie Agency News members share their best ideas and thought leadership

White text on a black background reads WHATS THE WORD, with small floral decorations integrated into some letters—reminiscent of the creative flair seen in agency awards judged by top industry experts.

The Brutal Truth About Agency of the Year Awards From the People Who Judge Them

Industry veterans reveal what really happens behind closed doors

Illustration of a vintage-style microphone on a stand with musical notes and decorative accents in the background, perfect for podcasting or sharing podcast tips.

Stop Romanticizing Podcasting: What You Actually Need To Consider Before You Hit Record

Sure, anyone can do it. But should you?

Leslie Barrett, with long brown hair and glasses, wearing a black shirt and pants, sits on a light green stool against a plain gray background.

Good-Bye to Goodby, Hello to INNOCEAN for Leslie Barrett

After 25 years at Goodby Silverstein & Partners, she becomes the indie agency’s first president

Sharing Your Best Thinking: A Member’s Guide to Indie Spin

How strategic insights reach the community through our digest

Illustration of two theater masks—one smiling, one frowning—representing comedy and tragedy against a gradient background, capturing how consumers stop for laughs while navigating the drama of everyday consumer behavior.

Why Consumers Skip Lectures, Stop for Laughs

The Super Bowl shouldn’t be an anomaly—it should be Tuesday

Flowing sheer fabric in blue, yellow, and green evokes Brazilian creativity, set against a gradient background of similar hues.

Brazilian Creativity Didn’t Break. The Awards System Did

Two Rise New York veterans explain why the DM9 scandal reveals bigger industry problems

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