Happy post-Halloween and pre-Election Day! (One of those is definitely more frightening, and it’s not the one with jack-o-lanterns.) At any rate, it’s time for another #IndieWork roundup—the latest and greatest from our Indie Agency News members—with some festive and alarmingly creative work sprinkled throughout.
Already a member? Tell us about your latest work here. Not a member yet? Start here.
Klick for All* In Action Fund
It starts with a haunting scene from the past, evoking The Crucible or other stories of witch trials. A woman stands on trial for terminating a pregnancy, while a magistrate-type berates her in puritanical terms. And then—well, I won’t spoil the big reveal.
“The Trial”, a short film developed by click for the All* In Action Fund and directed by Gandja Monteiro, is the centerpiece of a critical and powerfully crafted push for reproductive and abortion rights.
Watch it at thetrial.co.
Special U.S. for Uber One
Brian Cox heads back to college to wreak havoc on campus, all in the name of Uber One and all that comes with it. Fantastically entertaining work—props to Special U.S. and O Positive Films for their work with the cantankerous acting icon.
Highdive for State Farm
It might not be a flattering look for these folks who don’t know nearly as much as they think about their friends and family, but it’s plenty flattering for State Farm. The man-on-the-street style video shows bystanders effortlessly delivering the jingle on camera.
Partners + Napier for Mindr
Breathalyzers aren’t just for gauging your BAC. Mindr’s tools help users monitor wellness data, and Keepr is its slick new breathalyzer offering—all wrapped up in an attractive and beautifully branded package.
Pereira O’Dell with Adobe Adobe and Anonymous Content
The designers and creatives behind the most iconic work from history stand in the spotlight in Full Bleed, a branded content series on the Roku channel revealing the stories behind the reimagining of Ground Zero after 9/11, Lance Wyman’s 1968 Mexico City Olympics logo, and the information design of Giorgia Lupi. Full series on the Roku Channel.
Fire Kite for Vaulted
How’d he get so funky? Gold, of course. Fire Kite revived King Tut for Vaulted’s “Because Gold” campaign to spotlight gold’s timeless allure and cultural legacy while underscoring its value as a stable investment. Take a look—this work is golden.
Doe-Anderson: Maker’s Mark Case Study
Margie Samuels was the creative mind who developed the bottle shape, label, name and signature red wax for her husband’s bourbon—Maker’s Mark. In partnership with Vital Voices, Doe-Anderson turned her story and legacy into a larger movement with a personalized label program intended to celebrate “spirited women.”
SLIM Creative for Lyft
For Lyft’s first Investor Day, SLIM aged up the rideshare brand and let its professional side shine—a nice balance of its human and corporate personas.
Mythology for Target
My body is ready for the Wicked movie, and so is Target, thanks to Mythology’s Broadway-worthy work.
The MAYOR for Consumer Cellular
Personally we think that catio was worth every penny, and the manger on the project did a purrfect job—but this ad is built just right. Fun and effective.
Noble People
The horrors of marketing and creative work come to life in this relatable, Halloween-themed self-promo from Noble People. Watch to see how they clash against cliché and battle the forces of boredom.
Work from Beyond IAN
INNOCEAN for the National Coalition Against Censorship
Villains Against Evil takes a bold stand against book bans, enlisting iconic storybook villains to decry censorship as a threat even darker than themselves.
