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Hannes Ciatti was one of the brave and brilliant minds behind JohnXHannes—and has a dizzyingly prolific pedigree that includes stops at some of the industry’s hottest shops. Yet, Ciatti’s calm demeanor and presence belie the shape-shifting work of his past and present, as founder and CCO of Alto which he shares with five partners and a world-class crew.
It’s hit after hit. Upwork zombies. Long-form epics. Super Bowl spots featuring 2 Chainz and Adam Scott were buzzier than most.
It’s an enticing blend that, as the agency’s namesake, stands tall in the agency firmament.
Watch the interview

Agency stats
- Founded: 2019
- Location: New York (but fully remote)
Best-known for
Upwork’s zombie campaign, work for Montefiore, including the award-winning film Corazón, Expensify’s Super Bowl ad featuring 2 Chainz and Adam Scott.
Why the agency loves being indie
It’s a chance to return to the fun part, serving great clients and doing extraordinary work. Also, the agency can be more selective about which brands to work with.
Why brands should work with this agency
If a brand has something to say, this is the place. Also, these are nice and talented folks. “Alto” means “stand tall” in Italian. It tracks.
Why talent should put this agency on their list
Boundaryless opportunity (including geography) and everyone is treated with respect, and their talent is maximized and valued.
Marketer shout out
- Loreen Babcock, CMO, Montefiore
- Melissa Waters, CMO, Upwork
- Craig Lister, CMO, Consumer Cellular
“I learned over time that it’s not just the shiny clients that everyone is going for. [It’s] the clients [like ours] that have huge ambitions and challenges—and new industries—that you need to push forward. [And it’s] often more interesting and exciting. And so anyone that comes with the right ambitions, we will welcome with open hearts.”
Hannes Ciatti
Learn more
Contact
- Email: hello@altony.co
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- About the Author
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Doug Zanger is the founder and editor-in-chief of Indie Agency News. He is also the founder of the Creative Bohemian consultancy, lives in the Pacific Northwest and is insufferable about it.