Meet an Indie Agency: Blurr Bureau

Blurr Bureau is a strategy and design agency with a foot in Melbourne and New York. Founded by Jessica Dimcevski, the agency was built to bridge the gap between large strategy firms (too much fluff) and small design shops (too much aesthetic without substance). Dimcevski and creative director Caitlin Kennedy Bradley believe in combining “no-fluff strategy” with “beautifully crafted design.” They call their model “a bureau,” assembling specialized teams for each project. Known for work like the launch of better-for-you toaster pastry brand Flings, they’ve already made a mark with thoughtful, founder-friendly branding that moves fast but thinks deeply.

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What the Agency is Best Known For and Strengths

Dimcevski founded the agency after working at large agencies in New York. “There was a real need for brands that didn’t need 60-page decks,” she said. She envisioned a shop that paired smart strategy with high-end design—without the bloat.

Kennedy Bradley said their top strengths are the bureau model (custom teams for each client), the blend of strategy and design (“creating work that works”), and deep relationships with founders. “We become trusted partners—not just vendors,” she said.

Strategy is practical and actionable—what they call “no-fluff strategy.” Kennedy Bradley added, “We meet brands where they are and tailor everything.” Their work spans everything from naming to packaging to brand worlds. Dimcevski summed it up: “We make the kind of work we wish we had when we were on the inside.”

Why Independence is Important

Dimcevski said independence lets them build the culture they always wished they had. “It’s important that everyone can be themselves and feel safe,” she said. The freedom to choose projects and people also leads to stronger collaboration and mental health.

Why Brands Should Work with the Agency

Dimcevski said, “We’re thorough and thoughtful.” She cited their work with Flings, which went from launch to 1,500 Target stores in just months. “They told us we were so thoughtful—it really helped shape their success,” she said.

Why Talent Should Consider the Agency

“We work with autonomy and efficiency,” said Kennedy Bradley. Freelancers are trusted to bring their own spin and “drop in for a good time, maybe not a long time.” Dimcevski added, “We don’t work with wankers. That’s a rule.”

Weirdos, Misfits, or Underdogs?

Kennedy Bradley said they’re “weirdos, but more like nerds.” She added, “We’re obsessed with what we do.” Dimcevski agreed, saying, “We get into the details, nerd out, and support each other.” Their team is built around curiosity and craft.

The Marketer and/or CMO They Want to Say Hello To

Dimcevski gave props to Ben and Dino at Flings for being brave and smart partners. Kennedy Bradley called out P&G and J&J, saying she’s interested in disrupting established categories. “What’s your innovation arm doing while culture is moving fast?” she asked.

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