After a peach of an episode where we discussed their #IndieWork for client Pearson Farm, FerebeeLane’s co-founder and Chief Creative Officer, Matt Ferebee, returns to IAN with his fellow co-founder and Chief Operating Officer, Josh Lane, to tell us more about what makes the Greenville, South Caroline-based agency tick.
Tune in as Matt and Josh give us a glimpse into the strategy of southern storytelling, take us through some of their work with clients TUMI and Le Creuset (selling $400 pots to “Potterheads” is a literal chef’s kiss), and break down the distinction between having a luxury perspective vs an appreciation for craft and quality.
Warning: This episode is filled with (affably manipulative) southern charm, and may cause high-end purchases for your home and/or an urge to plan a luxury vacation STAT!
Watch the interview
Agency stats
- Founded: 2005
- Location: Greenville, SC
Best-known for
FerebeeLane is best known for their work with brands that operate in the luxury space of their respective categories. From luggage, to spirits, cookware, hospitality properties in picturesque destinations and even peaches – the team has expertly honed its craft of connecting premium brands to a discerning clientele.
What are the agency’s core strengths
The agency’s core strengths are brand strategy and positioning, consistently strong comprehension of a brand’s unique value with regard to its target consumer, killer copywriting, and an ability to build long-lasting relationships with clients based in trust and accountability..
Why the agency loves being indie
FerebeeLane’s indie status allows them to have a certain degree of control over “how great they can be as an agency,” with regard to how they serve their team and their clients. This includes their ability to effectively problem solve, procure top talent and be selective about the clients they work with–something they value as highly as good craftsmanship.
Why brands should work with this agency
In addition to the aforementioned core strengths, the agency cares deeply about the people and brands they work with, and are dedicated to solving problems in ways that are effective and relevant for everyone involved. An added bonus: They love the work and it shows.
Why talent should put this agency on their list
Aside from the quality of life that comes with living in the idyllic city of Greenville, talent with ambition and a desire to work directly with blue-chip brands will quickly find opportunities to learn and grow–as the agency’s intimate size allows for an all-hands approach to client work.
Marketer shout out
- Jamie Kerr, Vice President and Global Brand Leader, The Ritz Carlton Hotel Company, L.L.C.
- Beatriz Sandoval, Head of Brand Marketing, Thermador
“We have been fortunate enough to work on a couple projects [on a] couple properties of the Ritz Carlton. [Jamie’s] got a fantastic team, and to work closely with our team on something would be a dream for us.”
Learn more
- Find FerebeeLane Here
- Find Careers at FerebeeLane Here
- FerebeeLane on Instagram
- FerebeeLane on LinkedIn
- Matt Ferebee on LinkedIn
- Josh Lane on LinkedIn
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