Full Contact isn’t only an agency name; it’s a way of life for the Boston indie. From Hill Holliday origins came an agency with fortuitous timing. Started in 2006, digital was nascent, and the founders saw that’s where the advertising puck was going.
Their first gig? A $1,500 naming project for Au Bon Pain. From there, it’s been nothing but hit after client hit.
As digital, social and everything else blew up, Full Contact was ready with its Boston mix of hahd work, wicked good smahts and shahp creative across a ton of categories. Born digitally, the agency has built-in performance while continuing the traditional craft of good marketing.
Joining us for this entertaining conversation:
- Marty Donohue, Founding Partner
- Mark Battista, President, Partner
- Erin Regan, Managing Partner
Agency stats
- Founded: 2006
- Location: Boston
Watch the interview
Best-known for
Creativity-Driven Approach: The agency prides itself on being creatively driven and is known for its innovative campaigns.
Branded Performance: A core strength where they blend brand-building with performance marketing. This means creating brand impact while delivering measurable results.
- Example Clients:
- ButcherBox: Focused on performance-led strategies that brought in strong brand elements.
- BodyArmor: Integrated performance tactics with strong brand narratives to drive consumer action.
CPG Mindset: They bring the strategic rigor and consumer understanding of CPG marketing to various industries.
Speed and Agility: They operate with the speed and efficiency of retail, delivering impactful campaigns quickly.
Client Collaboration: Full Contact prides itself on building close client relationships, working as a unified team, and managing in-house creative teams.
Why the agency loves being indie
Agility and Flexibility: Independence allows Full Contact to make quick decisions, pivot effortlessly, and stay closely connected to their clients and the work they produce.
Direct Access to Leadership: Clients benefit from direct access to the agency’s leadership, which isn’t always true in larger networked agencies.
Creative Freedom: Being independent allows Full Contact to focus on creating the agency they always wanted to work at, maintaining a solid connection to their creative roots.
Why brands should work with this agency
Unique Problem-Solving Approach: Full Contact takes client challenges and turns them into growth opportunities. They tailor their strategies and methods to each client’s unique needs rather than offering a one-size-fits-all solution.
Flexibility in Engagement: The agency can work as an extension of a client’s in-house team or as their creative director, offering customized approaches to meet client needs.
Creative Excellence: They prioritize concept and creativity, attracting talent who value innovative thinking and impactful storytelling.
Boston Spirit: The agency embodies the tough, resourceful, and driven attitude often associated with Boston, giving it a unique edge.
Why talent should put this agency on their list
Integrated Creative Roles: At Full Contact, creatives are involved in all aspects of the work—from social to traditional media—providing a dynamic, holistic creative experience.
Collaborative Environment: Creatives have direct relationships with clients, allowing for a deeper understanding of client needs and better work outcomes.
Initiative Valued Over Titles: The agency values proactive people who take the initiative, making it an ideal place for those who want to make a significant impact.
Marketer shout out
- Durkee-Mower (makers of Marshmallow Fluff)
- Chris Davis, CMO, New Balance
- Eddie Bender, former Dunkin’ marketer and current owner of Apex Growth Strategies
Learn more
Contact
- Email: newbiz@gofullcontact.com
- Phone: 617-948-5363
Doug Zanger is the founder and editor-in-chief of Indie Agency News. He is also the founder of the Creative Bohemian consultancy, lives in the Pacific Northwest and is insufferable about it.
