The self-described kooky, “anti-research” research company has built a reputation for thinking outside the box while checking ALL the boxes for their clients.
Good Ques might have an abbreviated name, but if you look at the client roster of the agency–one of Inc. Magazine’s fastest growing startups of 2023–there’s nothing short about it.
That’s because the self-described kooky, “anti-research” research company, founded in 2019, has broken the proverbial mold of research design; adopting innovative methods to spice up the often mundane process of collecting data.
IAN caught up with co-founder and chief strategy officer, Maria Vorovich, and chief insights officer, Holland Martini, to learn more about the special sauce that’s proven to be the recipe for success, attracting clients and partners across CPG, Tech, spirits, health and others. (It may involve memes and meditations).
Watch the interview
Agency stats
- Founded: 2019
- Location: Headquartered in Denver, CO, with a fully remote team before it became “the norm”
Best-known for
Human first research design and human first output. They are obsessed with that idea of human centric research design, which keeps them innovating constantly.
Why the agency loves being indie
Being independent allows them to do everything from the ground up. To be the people who get to think these ideas holistically together and build them together where they can live under one company mission, which is to make research more human.
Why brands should work with this agency
Good Ques is the antidote for brands who are sick of the traditional ways of research, not getting the answers they want and are open to something a little bit more exciting, a little bit more human and excited to to play around a little bit with research…and be a little bit ballsy.
Why talent should put this agency on their list
We respect each other’s time. We respect each other’s opinions. We’re a small agency, but we will never burn the midnight oil. We believe in happy talent, happy life, happy business, happy clients. So we keep people happy, and they keep our clients happy, and it’s a beautiful little circle of Good Ques’ life.
Marketer shout out
- Jennifer Norris, Director of Consumer Insights, King’s Hawaiian
- Lisa Roath, EVP, Chief Marketing Officer, Target
- Philipp Hausmaninger, EVP, Chief Marketing Officer, Red Bull
“The Targets of the world… that’s my safe space. They’ve not only created a brand…but a literal second home for me.”
Learn more
- Agency site
- Agency on Instagram
- Agency on LinkedIn
- Maria Vorovich on LinkedIn
- Holland Martini on LinkedIn
Contact
- Email: in**@******es.com
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