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There’s a lot of good stuff happening in Birmingham, Alabama—including some great creativity. And one of the anchors of the industry in the city is Intermark Group.
Across categories, the agency taps deeply into creative psychology (also known as behavioral science) to build work that resonates with consumers.
We spoke to agency owner and CEO Jake McKenzie about what’s bubbling up in Birmingham and how the agency approaches its core philosophy for brands.
Watch the interview
Agency stats
- Founded: 1977 (McKenzie purchased the agency in 2009)
- Location: Birmingham, Alabama
Best-known for
Applied psychology—by utilizing the talent of Ph.D.s—to help brands better understand their target audiences.
Why the agency loves being indie
Intermark invests in things that matter for brands (including bringing on Ph.Ds). Plus, working with other indies helps improve the overall independent business.
Why brands should work with this agency
Performance. According to McKenzie, over 90% of the agency’s clients exceeded growth goals over the last four years.
Why talent should put this agency on their list
Empowering and rewarding great talent—by providing flexibility and autonomy.
Marketer shout out
Lei Mercado, CMO, Insulet
“She didn’t know much about us, [but] we brought some psychological insights to the table [and she] rapidly embraced that. It’s been a tremendous partnership.”
Jake McKenzie
Learn more
- Agency site
- Agency career page
- Intermark Group on Instagram
- Agency on LinkedIn
- Jake McKenzie on LinkedIn
More from the Agency
Contact
- Phone: 800-624-9239
- Email: nfo@intermarkgroup.com
- About the Author
- Latest Posts
Doug Zanger is the founder and editor-in-chief of Indie Agency News. He is also the founder of the Creative Bohemian consultancy, lives in the Pacific Northwest and is insufferable about it.
