There are plenty of agencies that do purposeful work. Then, some agencies put their money where their mouth is. Then, there’s Latitude.
Founded in 2009, 21 days after a trip to Haiti, Krista Carroll and her husband returned knowing they could use business to change the world. 50% of profit shares go back to nonprofit partners, focused mainly on empowering people in the developing world.
Being a social enterprise could raise eyebrows for some, but starting with Foot Locker, marketers quickly discovered they could get world-class work while genuinely making an impact. Adidas followed, and Latitude was behind the big push when Lionel Messi arrived at MLS.
Watch the interview
Agency stats
- Founded: 2009
- Location: Minneapolis (HQ), New York and Portland
Best-known for
Indeed, it’s all about purpose but wrapping it all in big brand design work that makes an impact. And the agency moves quickly, helping brands with refreshes and campaigns.
Why the agency loves being indie
It allows the agency to continue its mission and have a sustainable profit-sharing model. It’s always about doing the right thing. Latitude also shapes its model to adapt to clients, not vice versa.
Why brands should work with this agency
People who are passionate about outstanding work and care about the world. Latitude loves working with marketers who are keen on problem-solving.
Why talent should put this agency on their list
Entrepreneurial folks to the front of the line, please. Those dedicated to the mission are rewarded with support and care. It also helps to want to be part of something unique.
Marketer shout out
- Richard Dickson, CEO, Gap, Inc.
- Lisa McKnight, EVP, CBO, Mattel, Inc.
- Elizabeth Salter, VP, Marketing, Mattel, Inc.
“I’ve really enjoyed seeing the Barbie work come to life and all the hype around it this summer. I happen to be in that age demographic where that’s what I played with growing up. And, so I would love to work with the great minds that brought that to life.”
Learn more
Contact
- Email: hello@lat.co
- About the Author
- Latest Posts
Doug Zanger is the founder and editor-in-chief of Indie Agency News. He is also the founder of the Creative Bohemian consultancy, lives in the Pacific Northwest and is insufferable about it.
