Meet an Indie Agency: Luquire

Four decades of success in The Queen City

Celebrating 40 years for anything is impressive. Considering Charlotte-based indie, Luquire is doing just that perks up the ears. But it should surprise no one that there’s this kind of longevity. Making it this far demands adaptability, too.

We caught up with Luquire’s president, Stephanie Spicer and CCO, Glen Hilzinger, to learn why setting “uncomfortably ambitious” goals for the agency and its clients matters. While something may feel out of reach, they prove that setting bold challenges can lead to success.

Watch the interview

Agency stats

Founded: 1984
Location: Charlotte, North Carolina

Core strengths

Kinder: A culture that balances kindness with candor, ensuring honest communication and collaborative relationships.
Remote Powerhouse: Embracing a fully remote model, Luquire taps into top-tier talent nationwide, unconstrained by geography.
Integrated Expertise: A full-service agency offering in-house media, PR, content strategy, and more, ensuring cohesive and impactful campaigns.

Why the agency loves being indie

“We get to set our own vision, and we get to hire people who then ascribe to that vision. And there isn’t anybody telling us we can’t do things a certain way. It’s about setting the stage for what we believe can happen.”—Stephanie Spicer

Why brands should work with this agency

True Partnership: They’re not just an agency; they’re an extension of your team that is invested in your success.
Nimble & Responsive: Their independent status allows quick decisions and adaptability in an ever-changing market.
Growth Mindset: Luquire challenges clients to think bigger, push boundaries and unlock untapped potential.

Why talent should put this agency on their list

Work-Life Balance: Luquire rejects the ‘hustle culture,’ prioritizing a healthy work-life balance and encouraging employees to truly disconnect during vacations.
Collaborative Spirit: Everyone’s voice matters. The agency fosters a proactive environment where everyone contributes to the collective success.
Shared Values: They seek individuals who are passionate about the agency’s vision, embrace change, and thrive in a collaborative, ego-free setting.

Marketer shout out

Lisa McKnight, EVP, Chief Brand Officer, Mattel
Casey Terell, CMO, Krystal

“I’d love to say hi to [Lisa McKnight] at Mattel because of the way they took a brand that I thought was on the verge of dying 10 years ago and have slowly turned it into this cultural icon that people don’t stop talking about all the time, is the definition, in my mind, of uncomfortably ambitious.”—Stephanie Spicer