This episode of Meet an Indie Agency is brought to you from Munich by way of North America – specifically New York – where IAN spoke with Mediaplus Group Chief Executive Officer, Tamara Alesi, and Chief Strategy Officer, Jasmine Presson, about the agency’s award-winning work across the U.S and Canada.
As part of the global juggernaut that is Serviceplan Group, Mediaplus has carved a unique niche for itself – winning a Titanium Lion for Network of the Year in Cannes along with numerous Clios, Pencils and other accolades for their effective and creative brand work.
We’re diving into how this incredible team’s convergence of media and creativity consistently deliver exceptional results for their clients and also dispel any myths that the two can’t fluidly coexist. That they do so on a global scale is even more impressive.
We also take a look at some of their recent client work.
Whether you’re considering expanding your agency offerings, or simply curious about ways to level up your existing ones, give this episode a listen and get to know Mediaplus.
Watch the interview
Agency stats
- Founded: 1983
- Location: Munich, Germany (North American Offices are based in New York and San Francisco)
What the agency is best-known for
Despite its name, Mediaplus is actually known best for its creativity, and counts itself as the only indie agency on the Cannes Top 10 list as a creative media agency. As part of the Serviceplan Group, they’re also known for bringing together talent from different disciplines
What the agency’s core strengths are
In addition to media planning and creative thinking, the agency also excels in strategy and collaboration; often partnering with creative teams outside of the agency for a number of client projects, as well as working with Serviceplan’s teams in Munich and other locations for a cohesive client experience.
Why the agency loves being indie
Among the many reason, the agency enjoys “feeling unbound and free to do what’s right for our clients,” which for them includes “developing commercials that don’t incentivize us to spend more money than we need to on their behalf,” or approaching media plans as growth partners instead of opportunists encouraging clients to increase their media spend for the agency’s gain.
Being indie also affords them the ability to be more nimble, creative and experimental.
Why brands should work with this agency
From hosting “Innovation Days,” to securing an impressive 93% client satisfaction score, Mediaplus has firmly established a reputation as a true partner for its brand, publishing and agency partners – one that is determined to understand its clients’ business and deliver great results. They also consider themselves “media strategists” as opposed to “media buyers,” a distinction which could prove helpful for brands with lean marketing teams and media budgets.
Why talent should put this agency on their list
You’ll have to listen to the episode to get the full, glorious soccer analogies, but the bottom line is talent will receive ample opportunities to level up their skill sets here and be valued members of a team who love what they do. If you have an entrepreneurial spirit and are eager to thrive in an environment where you’ll have proximity to leadership and can learn fast, this is the place for you!
Marketer shout out
- Jamie Gersch, Chief Marketing Officers, Rothy’s
- Sarah Paiji Yoo, Co-Founder and Chief Executive Officer, Blueland
- Carla Dunham, Chief Marketing Officer, Away
“[It] would be such a meaty, rewarding challenge to work with them, as they branch out into distribution beyond their own, and really crack how to drive growth incrementally everywhere, so that it’s not just shifting around sales.”
Jasmine Presson on working with Away
Learn more
- Find Mediaplus Here
- Find Serviceplan Group Here
- Mediaplus on Instagram
- Mediaplus Group on LinkedIn
- Tamara Alesi on LinkedIn
- Jasmine Presson on LinkedIn
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